Fashion Promotion
FASHION MARKETING PROMOTION
INTRODUCTION:
The culture of Arab world and the western world is far more different. The religion, life style, language, values and norms everything is different. For Arabs, family is the center of their life and they give very much importance to their religion. Their males are the dominant authority in homes and women are restricted to the house chores and looking after of the family. Whereas the west world is totally different. For them family is important but not the center of their life. And their males and females have the same authorities and work together. Despite the cultural difference the emergence of media awareness and the global communication has brought a lot of change in the life style of the Arabs. (Tradoc, 2006) Although Arab’s norms and values are same, their life style has changed with respect to the fashion. The impact of the western fashion can be easily observed in Arab world. Their traditional dress for males is a rob with a headdress and their women put on full length body cover with veils. But now the trends are changing although in some Arab countries the traditions are followed to their fullest specially in the Arabian Peninsula, but the western fashion has impacted on them as well a great deal. The teenagers and youngsters wear the western dresses and they like western style. Their favorite musicians, singers, authors include the people from west. They are greatly inspired by the western media and really like their movies.
The reason to choose the subject area is to study the western fashion impact and domination of western life style in the other cultures especially in the Arab world, as their culture and life is totally different but west has even then has affected them strongly. Western fashion has been appreciated and adopted with the great interest. Western brands have become the symbol of status for the world elite. Teenagers follow the western fashion with proud and always appreciate the new trends
INTRODUCTION:
The culture of Arab world and the western world is far more different. The religion, life style, language, values and norms everything is different. For Arabs, family is the center of their life and they give very much importance to their religion. Their males are the dominant authority in homes and women are restricted to the house chores and looking after of the family. Whereas the west world is totally different. For them family is important but not the center of their life. And their males and females have the same authorities and work together. Despite the cultural difference the emergence of media awareness and the global communication has brought a lot of change in the life style of the Arabs. (Tradoc, 2006) Although Arab’s norms and values are same, their life style has changed with respect to the fashion. The impact of the western fashion can be easily observed in Arab world. Their traditional dress for males is a rob with a headdress and their women put on full length body cover with veils. But now the trends are changing although in some Arab countries the traditions are followed to their fullest specially in the Arabian Peninsula, but the western fashion has impacted on them as well a great deal. The teenagers and youngsters wear the western dresses and they like western style. Their favorite musicians, singers, authors include the people from west. They are greatly inspired by the western media and really like their movies.
The reason to choose the subject area is to study the western fashion impact and domination of western life style in the other cultures especially in the Arab world, as their culture and life is totally different but west has even then has affected them strongly. Western fashion has been appreciated and adopted with the great interest. Western brands have become the symbol of status for the world elite. Teenagers follow the western fashion with proud and always appreciate the new trends
References: Tradoc DCSCINT Hand book. (2006). Arab Culture Awareness. . Accessed on (July 9, 2013) P-1 Corm, G.(n.a). Deconstructing the divide The West vs. the Arab World. Unpublished. Accessed on (July 9, 2013) Hafez, K.(n.a).The Role of Media in the Arab World’s Transformation Process. Accessed on (July 9, 2013) .p-322-327