We live in the generation of fashion and technology. Our wants fashionably override our needs in life. The Australian fashion industry has come to expect a huge splash from Sportsgirl at the Melbourne L’Oreal Fashion Festival, and 2005 set a new benchmark. Ideally, the business will come to the customer by promoting their brand through the launches of the Exclusives for Sportsgirl range, offering the latest in the hottest trends and must-have looks in to-die-for limited edition pieces released each month.…
One of the most useful resources for ideas were the Fashion weeks, showing collections of famous and up and coming designers in New York, London, Paris and Milan. The most coveted pieces, cuts, fabrics and colours were noted and further observed on reputable websites / such as Vogue.com, Style.com and Wsgn.com. /and in magazines / Vogue, InStyle, Glamour, Bazaar etc. /. The blogs of well-known fashion bloggers were also visited where the feedbacks from the readers were examined carefully. This provided an essential insight into the mind of the customer and helped predict their future reactions to the trends that were to be developed. A survey was conducted amongst high street shoppers to pinpoint the biggest competitors and get to know the base customers` habits so the company could plan successful targeting. Textile trade fairs confirmed the choices made for the seasons` prints and fabrics, also enabling Miss Selfridge to collect unique, affordable additions to its range and at the same time follow the styles invented by reputable fashion designers.…
They make designs, curves and cuts such a way that it matches the entertainment world. In short they work hand in hand with the entertainment industry. The clothing market is booming up targeting “tweens” – children between the ages of eight and twelve who are in the in between stages of adolescence and teenagehood. This fuels up the pop culture.…
In the article “Rise of the Real People”, author Jennie Yabroff disassembles the fashion world and what it is reforming itself as it expands. Yabroff explains the reasoning behind the fashion world and its drastic change is because the faces of the people wearing the clothing are changing. Stereotypical models that we used to seeing in magazines, commercials, and ads are beginning to look more like normal people. Why the faces of the fashion industry changing? Many aren’t sure, but Yabroff believes that fashion gurus are noticing that sales are more likely to increase if real people see who they believe are other real people modeling clothing. From a psychological stand point when clothing is portrayed to be for skinnier people they only target skinny people.…
New communication strategies – Shift from fashion leaders such as the top brands, a handful…
You even find some accessories that models wear in fashion shows! This time you are finally able to get something back after flipping over hundreds of pages. You are finally able to get something back before the stores close. “Fashion can be something I can really wear,” you stand in front of your mirror and smile.…
Fashion is extremely important in the world; it portrays modern life. Fashion is an old thing and creates trends that succor individuals to keep their own identity. When a new fashion line is ready to be launched, a fashion campaign is created to raise awareness. Major houses hold events that involve top models, photographers, and production houses. However, sometimes advertisements for clothing lines really go too far; they cause offense, exhibit violence and degrade woman. Dolce and Gabbana’s 2007 ready to wear collection is a perfect example of this.…
In the fashion industry, trends are set by people making their own bold statement to be unique. As these styles become hotter and hotter, it is almost as if people swear by them. Fashion police around the globe both criticize and complement these outgoing looks. With the right makeup, clothes, and shoes, a person can conquer the fashion world and their…
Jakubiak, I., (2004) Celebrities Make Their Mark On Fashion. Last accessed at http://www.cottoninc.com/lsmarticles/?articleID=12 - On 25/11/2009…
It's important for people in fashion to keep up with trends but even more important to create…
New York City and Paris are two of the most popular cities in the whole world; they are known for their food, lifestyle, architecture, and even their people. However above all these two cities are basically synonymous with fashion, and are also known as the biggest capitals of fashion. The twice-yearly event of fashion week has become a major asset to the fashion industry. This event causes people to gather from all parts of the world to simply find out what’s coming next. While NYC and Paris fashion weeks are both known for being the top destinations for those in the fashion industry. They differ greatly in their traditions, the trends they bring out, and the designers that show in their collections. Fashion Week has become an essential part of the industry itself, and is essential to the cities economy of which they take place.…
Executive Director & General Manager: Michael Schluter Executive Editor: Olga T. Kontzias Senior Associate Acquiring Editor: Jaclyn Bergeron Assistant Acquisitions Editor: Amanda Breccia Associate Art Director: Sarah Silberg Development Editor: Beth Cohen Production Director: Ginger Hillman Senior Production Editor: Elizabeth Marotta Ancillaries Editor: Amy Butler Associate Director of Sales: Melanie Sankel Copyeditor: Susan Hobbs Cover Design: Carly Grafstein Cover Art: illustrations by Bina Abling, photography by Giovanni Giannoni (Gianfranco Ferre Spring 2012 RTW) Text Design and Composition: Carly Grafstein Photo Research: Avital Aronowitz Videographer and DVD Developer: Katie Fitzsimmons Camera Assistants: Frank Marino and Jay Catlett…
Nowadays, one can notice that the Rappers’ or R’n’B singers’ way of being dressed is imitated all over the world. A huge part of them are developing their own clothes’ lines;…
The fashion and retail industry tends to be overly youth focused which is not entirely bad but has the disadvantage of resulting in monotonous trends. However, by closely following generational fashion trends as well as our own customers' purchasing preferences, we design our inventory to meet the broad needs of our clientele. We will solely focus on western yet locally appreciated styles, colors and brands to meet the ever vibrant and young aged ever growing market which has an un satiable taste for fashion.…
Fashion Designers are starting to become more popular. More and new upcoming designers are trying to become well-known and have their name written in history. Many designers have accomplished just that, however to get out there successfully it’s very hard. Gabrielle Bonheur Chanel, also known as Coco Chanel is a famous French fashion designer, who took a risk and succeeded to become a famous fashion designer who made a change in the fashion industry (Coco Chanel, 2014). Coco Chanel’s rise to fame and how she got famous is very interesting, the Chanel brand now has grown a lot and how the Chanel brand is getting inspirations to make new and trendy clothing is all because of the new designer Karl Lagerfeld (Coco Chanel, 2014).…