Family Dollar Case Study
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Contents
Executive Summary 2 History 3 Marketing Strategy 3 Family Dollar Growing 4 Battle of Walmart and Family Dollar 5 Re-engineering 6 Inventory Control 6 Strategy Evaluation 7 Family Dollar’s Code of Conduct 8 SWOT Analysis 9 Family Dollar SWOT Matrix 14 Works Cited 15
Executive Summary
Family Dollar Stores, Inc. operates a chain of self-service retail discount stores primarily for low- and middle-income consumers in the United States. Its merchandise assortment includes consumables, such as household chemicals, paper products, food products, health and beauty aids, hardware and automotive supplies, pet food and supplies, and tobacco; and home products comprising blankets, sheets, towels, housewares, giftware, and home décor products. The company also provides apparel and accessories consisting of men’s and women’s clothing products, boys’ and girls’ clothing products, infants’ clothing products, shoes, and fashion accessories; and seasonal and electronic products, such as toys, stationery and school supplies, and seasonal goods, as well as personal electronics, including pre-paid cellular phones and services. As of April 10, 2013, it operated approximately 7,600 stores in 45 states. The company was founded in 1959 and is based in Matthews, North Carolina.
History
Family Dollar Stores, Inc., hereinafter referred to as Family Dollar, is a discount store in 43 states, mostly based in the northeastern, southeastern, southwestern and northwestern areas of the United States. The founder, Leon Levine, opened his first store in Charlotte, North Carolina in 1959.
Family Dollar had fantastic growth with record sales in the early 1970’s. But by the mid-1970’s, there were some challenges in the textiles, tobacco, and furniture industries which were hit hard with financial devistation However, by the end of the 1970’s, they were still able to acquire 40 additional stores from a company called
Contents
Executive Summary 2 History 3 Marketing Strategy 3 Family Dollar Growing 4 Battle of Walmart and Family Dollar 5 Re-engineering 6 Inventory Control 6 Strategy Evaluation 7 Family Dollar’s Code of Conduct 8 SWOT Analysis 9 Family Dollar SWOT Matrix 14 Works Cited 15
Executive Summary
Family Dollar Stores, Inc. operates a chain of self-service retail discount stores primarily for low- and middle-income consumers in the United States. Its merchandise assortment includes consumables, such as household chemicals, paper products, food products, health and beauty aids, hardware and automotive supplies, pet food and supplies, and tobacco; and home products comprising blankets, sheets, towels, housewares, giftware, and home décor products. The company also provides apparel and accessories consisting of men’s and women’s clothing products, boys’ and girls’ clothing products, infants’ clothing products, shoes, and fashion accessories; and seasonal and electronic products, such as toys, stationery and school supplies, and seasonal goods, as well as personal electronics, including pre-paid cellular phones and services. As of April 10, 2013, it operated approximately 7,600 stores in 45 states. The company was founded in 1959 and is based in Matthews, North Carolina.
History
Family Dollar Stores, Inc., hereinafter referred to as Family Dollar, is a discount store in 43 states, mostly based in the northeastern, southeastern, southwestern and northwestern areas of the United States. The founder, Leon Levine, opened his first store in Charlotte, North Carolina in 1959.
Family Dollar had fantastic growth with record sales in the early 1970’s. But by the mid-1970’s, there were some challenges in the textiles, tobacco, and furniture industries which were hit hard with financial devistation However, by the end of the 1970’s, they were still able to acquire 40 additional stores from a company called
Cited: Family Dollar Corporate. (2008, May 28). Retrieved from Business Partner Code of Conduct: http://corporate.familydollar.com/Docume...duct%2520Certificate.pdf Family Dollar Stores, Inc.-Company Profile, Information, Business Description, History, Background Information on Family Dollar Sotres, Inc. (n.d.). Retrieved from Reference for Business: http://www.referenceforbusiness.com/history2/66/Family-Dollar-Stores-Inc.html Family Dollar SWOT Analysis. (2013). Family Dollar Stores, Inc. SWOT Analysis, 4-8. Global Sourcing an Extension of Merchandising Team. (2012). MMR, 20. Reasons Why Dollar Stores are Worth a Second Look. (2012). Money Advisor, 13. Wilson, M. (2008). Everday Savings. Chain Storage Age, 96.