Facility Design

Luna Park Aquatica
Byron Bay

Claudia Waller s42924740
Anna Nicklin s42616287
Tutor: Edward Guglielmino
Submission Date: 25 October 4pm

Claudia Waller s42924740

Facility Design

Contents Page
1.0
2.0

3.0

4.0

5.0

6.0

Introduction……………………………………………………………..3
1.1 Literature Review………………………………….……….……4
Target Market
2.1 Market Segmentation……………………………….………....5
2.1.1 Backpackers.……………………………..……………..……6
2.1.2 Families with young children…….………………….………7
2.1.3 Day-trippers………………………………….……….…….8
Motivation ………………………………………………………………9
3.1 Backpackers.…………………………………………………...……..9
3.2 Families with Children………………………………………..…….11
3.3 Day-trippers………………………………………………….……..11
Positioning and Image………………………………………………12
4.1 Destination Characteristics………………………………………..….13
4.3 The five D’s of positioning…………………………………….……..…14
Layout and Orientation.……………………………………….……15
5.1 Queuing, Crowding and Capacity…………………….………….…15
5.2 Layout……………………..……………………………………..….16
Experience Management + Satisfaction…………………………16
6.1 Experience Management……………………………………….16
6.1.1 Experience Economy……………………........……..…….17
6.1.2 Staging Memorable Experiences ………………………….17
6.1.3 Adding Value.…………………………………….……......19
6.2 Service and Satisfaction Management.………….……….…19
6.2.1 Complaint Management…………….…………………..…19
6.2.2 Managing Service………………….…………………....…20
6.2.3 Satisfaction……………………….………………………..21
7.0 Conclusion………………………………………………………22
8.0 Appendix………………………………………………………..23
9.0 Reference List………………………………………………….30

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Claudia Waller s42924740
Anna Nicklin s42616287

1.0

Facility Design
TOUR2001

Introduction

The purpose of this report is to propose and design a tourism or leisure facility. The proposed tourist park is Luna Park Aquatica, a side project of the existing Luna Park theme parks around Australia. The aim of Luna Park
Aquatica is for visitors to experience the magic of the Byron Bay region in
Arakwal National Park and Tallows