Explain The Business Level 3 Unit 3 Choose A Targeting Strategy For A Selected Product/Service.

|STUDENT NAME | |QCF LEVEL |4 |
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|UNIT TITLE | Unit 4: Marketing Principles |F/601/0556 |
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|Student Declaration |
|I declare that all the work submitted for this assignment is my own work or, in the case of group work, the work of myself and the other members of
Learning Outcomes Covered
LO2 Be able to use the concepts of segmentation, targeting and positioning

Assessment Criteria

2.1 show macro and micro environmental factors which influence marketing decisions
2.2 propose segmentation criteria to be used for products in different markets
2.3 choose a targeting strategy for a selected product/service
2.4 demonstrate how buyer behaviour affects marketing activities in different buying situations
2.5 propose new positioning for a selected product/service

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|Submission Dates: |

Task 3

Assessment Brief

As a result of the training session and your subsequent report, you have been appointed Marketing Manager by the owners, who have now asked you to provide a report that explains how the individual elements of the extended marketing mix relate to the business,