excide battery
A STUDY ON CONSUMER PREFERENCE IN ENERGY SECTOR WITH SPECIAL REFERNCE TO AMARON AND EXIDE BATTERIES IN BANGALORE CITY
Submitted by
Pranay Goyal
1111522
CHAPTER 1
Introduction and Literature Review
1. Introduction to Topic
Amaron & Exide are the leading companies in India in the energy sector (batteries) segment. Both are strong competitor to each other, both company are competing with each other in every sector of battery and also contend in promotional and market strategies. They have carried same competition in Bangalore also. So I selected the following issue to carry out my research in “A STUDY ON CONSUMER PREFERENCE IN ENERGY SECTOR SPECIALLY IN REFERENCE TO AMARON AND EXIDE BATTERIES IN BANGALORE”.
The condition of competing firms on the knowledge about factor that affect Promotional & Marketing approach is necessary. It is necessary to focus research topics on particular areas that deem to lack of up-to-date research to indicate what the precise needs of this segment with respect to Battery industry and businesses. The purpose of this research is mainly to fill the gaps and contribute to the existing knowledge related to the subject of the study.
2. Introduction to Industry
A battery is a contrivance consisting of one or more electrochemical cells that change stored chemical force into electrical force. Each cell contains a positive terminal, or cathode, and a negative terminal, or anode. Electrolytes allow ions to move between the electrodes and terminals, which allows current to flow out of the battery to perform work.
Primary (single-use or "disposable") batteries are used once and discarded; the electrode materials are irrevesibly changed during discharge. Common examples are the alkaline battery used for flashlights and a multitude of portable devices. Secondary (rechargeable batteries) can be discharged and recharged multiple times; the original composition of the electrodes can be
Submitted by
Pranay Goyal
1111522
CHAPTER 1
Introduction and Literature Review
1. Introduction to Topic
Amaron & Exide are the leading companies in India in the energy sector (batteries) segment. Both are strong competitor to each other, both company are competing with each other in every sector of battery and also contend in promotional and market strategies. They have carried same competition in Bangalore also. So I selected the following issue to carry out my research in “A STUDY ON CONSUMER PREFERENCE IN ENERGY SECTOR SPECIALLY IN REFERENCE TO AMARON AND EXIDE BATTERIES IN BANGALORE”.
The condition of competing firms on the knowledge about factor that affect Promotional & Marketing approach is necessary. It is necessary to focus research topics on particular areas that deem to lack of up-to-date research to indicate what the precise needs of this segment with respect to Battery industry and businesses. The purpose of this research is mainly to fill the gaps and contribute to the existing knowledge related to the subject of the study.
2. Introduction to Industry
A battery is a contrivance consisting of one or more electrochemical cells that change stored chemical force into electrical force. Each cell contains a positive terminal, or cathode, and a negative terminal, or anode. Electrolytes allow ions to move between the electrodes and terminals, which allows current to flow out of the battery to perform work.
Primary (single-use or "disposable") batteries are used once and discarded; the electrode materials are irrevesibly changed during discharge. Common examples are the alkaline battery used for flashlights and a multitude of portable devices. Secondary (rechargeable batteries) can be discharged and recharged multiple times; the original composition of the electrodes can be