Ethics - Final Paper
Ethnic Marketing – Final Paper/Project
“A Local Halal Chinese Food Chain Making its Way to New York City”
Final – Research Paper
Ethnic Marketing
Introduction
The purpose of my research has been to discover how my origin country food from Bangladesh can compete in the very competitive environment of New York City. My choice of study is a local establishment in Hillside Queens, called Sagar Chinese Restaurant. They specialize in Bangladeshi/Indian/Pakistani style of cooking, but in a typical Chinese cuisine and giving the authentic Asian setting. Sagar Chinese Restaurant, the first of the chain is located in Hillside Queens, opened three years ago and recently the owner opened an additional location in Bellrose Queens.
Projecting Vision, Mission & Goals
The name Sagar has been a known brand in the Hillside/Jamaica/Astoria communities for over fifteen with the ‘flagship’ store of true Bengali cuisine located on Hillside Avenue in the heart of where many settlers from Bangladesh people live. The supply and demand for Bengali/Indian/Pakistani food in this area has been great that people frequently rely on Sagar to their catered parties or for good take-out of authentic foods. Studies have been proven to show that special interest or mainstreaming ethnic foods could be tied to tourism as a product (McKercher, Bob, 2008), which to me draws people to the culture making breaking down the unknown things that people may be afraid of or feel is unusual, but rather helps introduce the culture as part of everyday life. Though Sagar has been fortune in their success mostly due to the demand of the people who migrated to this area are from the origin countries of the foods, the overall demand for more exotic foods is also contributes to their growing success (Kugel, S, 2008).
It was the following of the local people who made this family-owned business such a success where they then came up with the concept of opening a specialized Chinese
“A Local Halal Chinese Food Chain Making its Way to New York City”
Final – Research Paper
Ethnic Marketing
Introduction
The purpose of my research has been to discover how my origin country food from Bangladesh can compete in the very competitive environment of New York City. My choice of study is a local establishment in Hillside Queens, called Sagar Chinese Restaurant. They specialize in Bangladeshi/Indian/Pakistani style of cooking, but in a typical Chinese cuisine and giving the authentic Asian setting. Sagar Chinese Restaurant, the first of the chain is located in Hillside Queens, opened three years ago and recently the owner opened an additional location in Bellrose Queens.
Projecting Vision, Mission & Goals
The name Sagar has been a known brand in the Hillside/Jamaica/Astoria communities for over fifteen with the ‘flagship’ store of true Bengali cuisine located on Hillside Avenue in the heart of where many settlers from Bangladesh people live. The supply and demand for Bengali/Indian/Pakistani food in this area has been great that people frequently rely on Sagar to their catered parties or for good take-out of authentic foods. Studies have been proven to show that special interest or mainstreaming ethnic foods could be tied to tourism as a product (McKercher, Bob, 2008), which to me draws people to the culture making breaking down the unknown things that people may be afraid of or feel is unusual, but rather helps introduce the culture as part of everyday life. Though Sagar has been fortune in their success mostly due to the demand of the people who migrated to this area are from the origin countries of the foods, the overall demand for more exotic foods is also contributes to their growing success (Kugel, S, 2008).
It was the following of the local people who made this family-owned business such a success where they then came up with the concept of opening a specialized Chinese