Environmental Sustainability at Rei
Environmental Sustainability at REI
I. Stated sustainability goals and aspirations versus corporate mission and stated stewardship objectives.
First, let us describe the overall idea about REI’s;
Sustainability Goals Aggressive and simultaneously striving for no trade-offs (All Triple Bottom Line taken into consideration)
Sustainability Aspirations In another word – vision. GHG emissions, energy use and waste to landfill are currently covered. More to come.
Corporate Mission or Purpose Inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. Members-prioritized instead of environment & C – Social – Rs.
Stewardship Objectives Responsible business practices co-created by the internal communities that strive for
1. Conservation and enhancement of nature
2. Enjoyable, encouraging and meaningful human-powered outdoor recreation without compromising with the future generation’s rights
Overall, all the statements above are reasonably aligned. However, as all of us know that, not all sustainability initiatives can simultaneously achieve the so-called Triple Bottom Line (Planet was compromised for People – REI Adventure program as a prioritized organization mission).
The approach seems to us seems to be greener instead of bluer; in another word, planet prioritized over people.
Linking back to the famous poem ‘The Road Not Taken’, it somewhat illustrated the cruel reality. Yet, a new path was designed and companies such as REI are constructing this unprecedented business journey.
Below, we will further analyze about the stages to implement aggressive sustainability program. We will further conclude if REI has a reasonably accordance going on between their company mission and objectives.
If we were asked to grade the stages above in terms of basic, intermediate and advanced play, it would most probably be;
Basic Play Identify the crucial problems and be compliance
Intermediate Play Although with
I. Stated sustainability goals and aspirations versus corporate mission and stated stewardship objectives.
First, let us describe the overall idea about REI’s;
Sustainability Goals Aggressive and simultaneously striving for no trade-offs (All Triple Bottom Line taken into consideration)
Sustainability Aspirations In another word – vision. GHG emissions, energy use and waste to landfill are currently covered. More to come.
Corporate Mission or Purpose Inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. Members-prioritized instead of environment & C – Social – Rs.
Stewardship Objectives Responsible business practices co-created by the internal communities that strive for
1. Conservation and enhancement of nature
2. Enjoyable, encouraging and meaningful human-powered outdoor recreation without compromising with the future generation’s rights
Overall, all the statements above are reasonably aligned. However, as all of us know that, not all sustainability initiatives can simultaneously achieve the so-called Triple Bottom Line (Planet was compromised for People – REI Adventure program as a prioritized organization mission).
The approach seems to us seems to be greener instead of bluer; in another word, planet prioritized over people.
Linking back to the famous poem ‘The Road Not Taken’, it somewhat illustrated the cruel reality. Yet, a new path was designed and companies such as REI are constructing this unprecedented business journey.
Below, we will further analyze about the stages to implement aggressive sustainability program. We will further conclude if REI has a reasonably accordance going on between their company mission and objectives.
If we were asked to grade the stages above in terms of basic, intermediate and advanced play, it would most probably be;
Basic Play Identify the crucial problems and be compliance
Intermediate Play Although with