This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. The five environmental factors are social, economic, technological, competitive, and regulatory.…
PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York. PepsiCo is a world leader in convenient snacks, foods, and beverages, with revenues of $60 billion and over 285,000 employees. PepsiCo owns some of the world's most popular brands, including Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay's, Doritos, Tropicana, Gatorade, and Quaker. Coca-Cola Company has historically been considered PepsiCo's primary competitor in the beverage market, and in December 2005, PepsiCo surpassed The Coca-Cola Company in market value for the first time in 112 years since both companies began to compete. In 2009, the Coca-Cola Company held a higher market share in carbonated soft drink sales within the U.S. In the same year, PepsiCo maintained a higher share of the U.S. refreshment beverage market, however, reflecting the differences in product lines between the two companies.…
PepsiCo is a large company that conducts both domestic and global marketing and is very well known. One of the main products and one that I use everyday is Pepsi. PepsiCo also produces Quaker Oats, Lays chips, Gatorade, and Tropicana orange juice.…
This paper will discuss the environmental factors that PepsiCo faces. These factors effect both the domestic, and global marketing the company does. Factors such as trade practices, demographics, cultural differences, and the Foreign Corrupt Practices Act of 1977 will all be discussed, as well as other factors that affect PepsiCo, and their marketing decisions.…
PepsiCo is global leader in convenient snacks, foods, and beverages, with revenues over $60 billion dollars and 285,000 employees across its organization. PepsiCo operates and conducts business around the globe, from Europe, Asia, Africa, and the Middle East but is headquartered in Purchase, New York. PepsiCo, for 2011 on the Fortune 500’s global 500 ranked 137 having made significant gains from one year prior where they ranked 171. PepsiCo owns some of the most recognized and popular brands on the planet including Pepsi-Cola, Mountain Dew, Lay’s, Tropicana, Gatorade and Quaker products. These brands are made available worldwide through a variety of go-to-market systems such as direct store delivery, broker warehousing, and food service vending companies ("PepsiCo," n.d.).…
PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio.…
Which environmental forces sociocultural, economic, political, legal, regulatory social ethical, competitive, or technical, might a marketer need to consider when marketing the following products in the international marketplace and why?…
PepsiCo and Coca Cola are two major companies that manufacture beverages. They compete to be the number on manufacturer and distributor of beverages in the world. These two companies are very identifiable in this market and you know them as PepsiCo and Coca Cola. These two companies have undoubtedly dominated the markets worldwide that they both receive universal recognition for their different products. Although, there are many other manufacturers and distributors of beverages these two are the major competitors. Not only do they produce soda drinks, they also produce flavored water, spring water, and some energy drinks.…
Which environmental forces are most likely to influence the firm’s actions and future performance: international competitive, economic, political, cultural, technological, or legal forces or actors? Who are the firm’s present/future customers? .Competitors? Use these questions to develop list of opportunities and threats and briefly discuss why each are important. (Martin and Simon)…
The four external factors that help organizations achieve optimal function are funding sources, non cash revenues, clients or consumers, and competitors. These four external factors are important to every organization as this is what keeps the organization going. If an organization was to lose any of these factors listed above the organization may not stay at optimal function.…
Genetic influences and environmental influences have the potential to positively or negatively affect the fetus. Genetic influences are inherited and environmental influences pertain to the environment and these are not inherited. For the purpose of this discussion, an explanation of how these influences negatively affect the development of a fetus will be rendered.…
PepsiCo’s corporate strategy had diversified, in 2008, the company into salty and sweet snacks, soft drinks, orange juice, bottled water, and ready-to-eat drink teas and coffees, purified and functional waters, isotonic beverages, hot and ready-to-eat breakfast cereals, grain-based products, and breakfast condiments. Strategies that kept their brands at the top were tied to new product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. A new element of PepsiCo’s corporate strategy was product reformulations to make snack foods and beverages less unhealthy. Their belief that its efforts to develop “good-for-you” or “better-for-you” products would create growth opportunities from the intersection of business and public interests. The company was organized into four business divisions which all followed the corporation’s general strategic approach. Frito-Lay North America manufactured, marketed, and distributed such snack foods as Lay potato chips, Doritos tortilla chips, Cheetos cheese snacks, Fritos corn chips, Quaker Chewy granola bars, Grandma’s cookies, and Smartfood popcorn. The PepsiCo Beverages North America beverage manufactured, marketed, and sold beverage concentrates, fountain syrups, and finished goods under such brands as Pepsi, Gatorade, Tropicana, Lipton, Dole, and SoBe. PepsiCo International manufactured, marketed, and sold snacks and beverages in approximately 200 countries outside the United States. Quaker Foods North America manufactured and marketed cereals, rice, pasta dishes, and other food items that were sold in super markets.…
An organization should always be careful when considering the environmental factors that could possibly affect their marketing both globally and domestically. The Coca-Cola Company and Subsidiaries have many environmental factors that affect their global and domestic marketing decisions. These factors include; global economic interdependence alongside trade practices and agreements, demographics and their importance on top of physical infrastructure, cultural differences, social responsibilities, ethics versus legal obligations, political systems and international relations, and technology while analyzing the influence of the Foreign Corrupt Practices Act as well as local, national, and international legislation. For a successful marketing plan and business , it is important that the organization looks into how these factors could possibly affect their business globally and domestically.…
The four external environmental factors are: economic factors, sociological factors, technological factors, and political and professional factors.…
There is a belief among experts that everyone is born as a blank slate. We do not know anything about the world and those around us and we spend our childhood years learning, emulating, adjusting, and finally creating our individual personas based on these experiences. Now the main question being asked by the other experts these days is “Does the environment influence people?” The environment has an effect on a person in more ways than one can fare imagine.…