Entrepreneurship - a French Bakery
“ La Seconde France “
The tasty group
Not only a bakery.
But a French universe that welcomes you. Table of Contents
EXECUTIVE SUMMARY
Section I: BUSINESS DESCRIPTION
A. Business Concept
B. Industry Analyse
C. Business Name
D. Why will this concept work?
SECTION II: MARKETING PLAN
A. Geographic market
B. Customer Profile
C. Market Penetration
D. Promotion
SECTION III: MANAGEMENT PLAN
A. Human Resources
SECTION IV: FINANCIAL PLAN
A. Initial Capitalization
B. Cash Flow Projection
EXECUTIVE SUMMARY
« La Seconde France » is a start-up business by the Tasty Group that will serve gourmet French bakeries. Our successful recipe of producing superb pastries, bread, and savouries has been based on time proven traditional French baking methods using the finest natural ingredients.
We have decided to situate a storefront in Parnell, Auckland, populated by approximately 8,000 Inhabitants. Parnell is one of the most popular and wealthiest suburbs in Auckland (the 3rd one).
This decision to make a French bakery in New Zealand is based on statistics research. French culture is really appreciated by New-Zealanders so we thought it was a great opportunity to create a business like that. We expect to start our activity on the 1st of July 2013.
We expect an annual growth of 40% for cafe sales and 70 % for bakery sales, so a global annual growth of 53% for this forth year. The commercial margin rate of coffee that we hope to reach is 67%, and 45% for the bakeries.
SECTION I: BUSINESS DESCRIPTION
A. Industry Trend
• 3.5% of New-Zealanders speak French
• 54,000 people indicated French as their first language → 1.4% of NZ population
• French is the 1st foreign language learned in NZ: 56,000 students are learning it (+20% from 2004 to 2010)
• French cuisine belongs to UNESCO (world-patrimony)
The trend in the bakery, pastry and café is very upscale. We can see that people need to eat more
The tasty group
Not only a bakery.
But a French universe that welcomes you. Table of Contents
EXECUTIVE SUMMARY
Section I: BUSINESS DESCRIPTION
A. Business Concept
B. Industry Analyse
C. Business Name
D. Why will this concept work?
SECTION II: MARKETING PLAN
A. Geographic market
B. Customer Profile
C. Market Penetration
D. Promotion
SECTION III: MANAGEMENT PLAN
A. Human Resources
SECTION IV: FINANCIAL PLAN
A. Initial Capitalization
B. Cash Flow Projection
EXECUTIVE SUMMARY
« La Seconde France » is a start-up business by the Tasty Group that will serve gourmet French bakeries. Our successful recipe of producing superb pastries, bread, and savouries has been based on time proven traditional French baking methods using the finest natural ingredients.
We have decided to situate a storefront in Parnell, Auckland, populated by approximately 8,000 Inhabitants. Parnell is one of the most popular and wealthiest suburbs in Auckland (the 3rd one).
This decision to make a French bakery in New Zealand is based on statistics research. French culture is really appreciated by New-Zealanders so we thought it was a great opportunity to create a business like that. We expect to start our activity on the 1st of July 2013.
We expect an annual growth of 40% for cafe sales and 70 % for bakery sales, so a global annual growth of 53% for this forth year. The commercial margin rate of coffee that we hope to reach is 67%, and 45% for the bakeries.
SECTION I: BUSINESS DESCRIPTION
A. Industry Trend
• 3.5% of New-Zealanders speak French
• 54,000 people indicated French as their first language → 1.4% of NZ population
• French is the 1st foreign language learned in NZ: 56,000 students are learning it (+20% from 2004 to 2010)
• French cuisine belongs to UNESCO (world-patrimony)
The trend in the bakery, pastry and café is very upscale. We can see that people need to eat more