Emirates Airlines
Introduction
Emirates Airlines started its journey in 1985 with very few resources to carry out its operation but as a result of continuously improving efforts and fast growth, Emirates Airlines has been in the sky for more than 24 years. Being the largest carrier in the UAE, also extending its hands into KSA the Emirates Airlines has been ranked as the largest carrier in Middle East and was reported in 2008 to be the 7th largest in the world on the basis of International passenger traffic. It has won over 400 awards for excellence worldwide. Emirates Airlines enjoys a network of fleets connecting over 60 countries in about 100 destinations worldwide with as much as 10000 crew staff. The role of this airline in making Dubai as the Middle East’s aviation hub is fundamental, connecting Dubai International airport to six continents with more than 700 flights in a week.
Market Segment
The customer Emirates centers on varies across a wide range. This range includes executives, traders, tourists and families forming a large segment of people travelling in and out of UAE. Also because of the fabricating role of the government for declaring UAE as a trade free zone, the airline enjoys business for the whole year. Emirate attitude is the one of quality, bestowing a good service with a matchless brand and network. They invest heavily in their aircrafts and provide quality services to travelers. They have increased their network by expanding into regions and at the same time they pull out of unprofitable regions.
Market Share
Emirates Airline’s major share of consumer comes from the Asia Pacific region. In this region emirates airline enjoys quite a reputation. The market share of different airlines operating in this region is: Emirates 39%, Air India 2%, Gulf Air 8%, Qatar Airways 13%, Sri Lankan Airlines 4%, Singapore Airlines 26% and Thai Airways 8%. This data of market share holds for Asia Pacific region only which is not quite the reflection of market share of
Emirates Airlines started its journey in 1985 with very few resources to carry out its operation but as a result of continuously improving efforts and fast growth, Emirates Airlines has been in the sky for more than 24 years. Being the largest carrier in the UAE, also extending its hands into KSA the Emirates Airlines has been ranked as the largest carrier in Middle East and was reported in 2008 to be the 7th largest in the world on the basis of International passenger traffic. It has won over 400 awards for excellence worldwide. Emirates Airlines enjoys a network of fleets connecting over 60 countries in about 100 destinations worldwide with as much as 10000 crew staff. The role of this airline in making Dubai as the Middle East’s aviation hub is fundamental, connecting Dubai International airport to six continents with more than 700 flights in a week.
Market Segment
The customer Emirates centers on varies across a wide range. This range includes executives, traders, tourists and families forming a large segment of people travelling in and out of UAE. Also because of the fabricating role of the government for declaring UAE as a trade free zone, the airline enjoys business for the whole year. Emirate attitude is the one of quality, bestowing a good service with a matchless brand and network. They invest heavily in their aircrafts and provide quality services to travelers. They have increased their network by expanding into regions and at the same time they pull out of unprofitable regions.
Market Share
Emirates Airline’s major share of consumer comes from the Asia Pacific region. In this region emirates airline enjoys quite a reputation. The market share of different airlines operating in this region is: Emirates 39%, Air India 2%, Gulf Air 8%, Qatar Airways 13%, Sri Lankan Airlines 4%, Singapore Airlines 26% and Thai Airways 8%. This data of market share holds for Asia Pacific region only which is not quite the reflection of market share of
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