Preview

El Lenguaje Periodístico Y El Lenguaje Publicitario En La España Actual

Powerful Essays
Open Document
Open Document
8147 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
El Lenguaje Periodístico Y El Lenguaje Publicitario En La España Actual
Università di Modena e Reggio Emilia facoltà di Scienze della Comunicazione

Antonino Montagna

EL LENGUAJE PERIODÍSTICO periodístico
Y EL LENGUAJE POLÍTICO publicitario EN LA ESPAÑA ACTUAL

Corso di Lingua spagnola - Gennaio 2006
ÍIndice

Introducción................................................................................................................3
El lenguaje de la prensa............................................................................................4 El desarollo La noticia y la opinion pública Acontecimiento, noticia y público Los valores-noticia Los niveles estructuralestructurales de los articulosartíiculos
El lenguaje de la publicidad....................................................................................10 La publicidad como proceso de comunicación Definición de publicidad y sus objetivos Mecanismos de la actuación publicitaria La creación publicitaria La lengua de la publicidad: signos y funciones Los niveles estructural de los anuncios
AnalysisAnáaliysis de textos periodisticos y publicitarios......................................................17 Un artículo de pólitica internacional : “El río trae pietras” de S. Ramirez Una columna: “Carta a los Reyes Magos” de J. V. Beneyto Una crónica deportiva: “Mucho botín y poco fútbol” de J. Alcaide Anuncio-1: “SPANAIR” Anuncio-2 : “BANG & OLUFSEN” Anuncio-3 : “Volkswagen Fox ”
Bibliografía....................................................................................................................26
Apendíce Apéendiíce

introduciónintroducción

A la sociedad moderna se la denomina con toda razón sociedad de la información. Es muy evidente la importancia de los medios de comunicación en la vida de hoy. El papel de la televisión, la radio, los periódicos, internet, no se reduce solamente al ser fuentes de información
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    HUM/176 Mass Media Worksheet
    • 549 Words
    • 2 Pages

    HUM/176 Mass Media Worksheet

    Major developments in the evolution of mass media in the 20th century include magazines and newspapers in the early 1900’s. During this time newspapers were a main source of media to the masses. In the 1940’s radio emerged as a new source of media. Many Americans at that time would crowd around the radio to receive entertainment programming in the evening as well as news updates about the war. Sometime during the 1950’s television was added to the list of media sources along with newspapers and radios. Many Americans who could not afford to have a television still relied on the radio and newspapers for their information. The launch of the first satellite in 1962 gave America access to worldwide news and events. Today the use of satellite technology can tell you where you are going if you don’t have a map or tell you where you left your cell phone. The use of these new technological inventions occurs every day. Since then to the present day many other forms of mass media have emerged as forms of communication. Mobile phones, computers, and the internet. I know older Americans may prefer a newspaper but many people simply check the news at their computer when they get to work. Even radio stations broadcast over the internet through Smartphone applications. With the popular tablets and ipads most literature is purchased online from stores like Amazon. I am very thankful for the advances in technology that are available today, without them it would be nearly impossible for working parents like me to continue their education and provide for our families simultaneously.…

    • 549 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Assignment Mini PIP
    • 2049 Words
    • 6 Pages

    Assignment Mini PIP

    As the generations are evolving over the years, media technology is changing and improving constantly. The term media is accepted as those agents that convey news, entertainment and information. First there were books, newspapers and magazines, and then came sound recordings, radios, films and television, now there is the internet and social media. As new advances are developing in media technology, both generations are becoming more reliant on these things and may be influenced differently. Satellite communication and the internet reflect the huge impact that technology has had upon media allowing for almost instantaneous access to worldwide information 24/7. Media gives us information and/or knowledge and often has a big impact on adolescents. The media has become a lot more popular and is a lot easier to access. Additionally, it is evident that media technology has been shaped by the continuous development of various technological devices, programs and ultimately all media based advancements.…

    • 2049 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Computer and United States
    • 12305 Words
    • 50 Pages

    Computer and United States

    Chapter 1 1. The two principal catalysts for the Information Age have been 1. books and pamphlets. 2. computers and communication networks. 3. movie theaters and public parks. 4. newspapers and magazines. 5. radio and television. 2. Which statement best supports the conclusion that society can control whether to adopt a new…

    • 12305 Words
    • 50 Pages
    Good Essays
    Read More
  • Better Essays

    How Society Has Been Impacted by the Increased Availability of Electronic Information - Task G
    • 1958 Words
    • 8 Pages

    How Society Has Been Impacted by the Increased Availability of Electronic Information - Task G

    Society has been impacted by the increased availability of electronic information in a number of different ways. I am going to talk about how the availability of information affects me and my family, also how it affects society in general and the average individual and to conclude I will talk about individuals and the effect on those who do not have access to IT. Electronic information is available to us via Smartphones, PC’s, PDA’s, Tablets and Laptop’s. There are also advantages and disadvantages of the increased availability of electronic information.…

    • 1958 Words
    • 8 Pages
    Better Essays
    Read More
  • Good Essays

    The Spanish Language: A Diagnostic Analysis
    • 1295 Words
    • 6 Pages

    The Spanish Language: A Diagnostic Analysis

    It is human nature to try and categorize the surrounding world. Science created a classification system in order to visualize the similarities between animals and plant life. The problem with this system occurs when one does not fit into a specific place. Even amongst themselves, humans have tried to assort themselves based on outward appearances, but many people fail to comprehend how diverse the human race truly is. Throughout history, variances in skin color, hair type and facial structures have been used to distinguish between types of people; among these, is the labels placed on each ethnicity. The ‘Hispanic’ group is one of the largest populated ethnicities with multiple countries that fitting into it. However, each nation, is completely…

    • 1295 Words
    • 6 Pages
    Good Essays
    Read More
  • Better Essays

    Use Innis’s Concepts of “Time-Biased” and “Space-Biased” Media and His Ideas on Oral and Written Media to Analyse the Internet
    • 2083 Words
    • 9 Pages

    Use Innis’s Concepts of “Time-Biased” and “Space-Biased” Media and His Ideas on Oral and Written Media to Analyse the Internet

    The 20th century has witnessed dramatic developments in the history of media communications as well as human society. During the first half of the last century, electronic media such as the telegraph, radio and television to name a few were invented and became prevalent. Afterwards, the internet came into being and developed at an unprecedented rate to the point where it is now widely accepted that human history has entered into an information age. As claimed by a number of scholars, the appearance of new types of media can bring about dramatic influences on living conditions. Among them, Harold Innis, pioneer in this area of communication studies, is influential, firstly by employing two dimensions to media, namely time and space, and further, exploring how media shapes the formation of the essence and development of a civilisation. This essay will apply Innis’s communication theories on the biases of communication, oral and written media and monopoly of knowledge in order to analyse the Internet.…

    • 2083 Words
    • 9 Pages
    Better Essays
    Read More
  • Good Essays

    Continuity In American Culture
    • 1065 Words
    • 5 Pages

    Continuity In American Culture

    The continuity and change of the mainstream media is triggered by the digital revolution as well as the rise of the internet. This change has been sudden for the most part. As a result, there have been developments owing to the evolution of the mass media; social networking cites have emerged thus increasing personal interaction between people of different cultural backgrounds.…

    • 1065 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Reflective Essay On Troth Telling
    • 711 Words
    • 3 Pages

    Reflective Essay On Troth Telling

    The context that the document presents stems out from a long history that is a result of the revolution in the media circles and how communication is related to people across the globe. The newspaper revolutionized was the first mainstream form communication that created awareness to social events across the…

    • 711 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Media and Mass Communications Development on a Healthy Mature Culture
    • 1187 Words
    • 5 Pages

    Media and Mass Communications Development on a Healthy Mature Culture

    This argumentative essay is specially made to discuss the possibility for media and mass communication to nurture the development of a healthy, mature culture. Overall, the process of media and mass communication media development has already caused changes in the public sphere. The digitalization of media dramatically increases the chances of the people to get an access to the information, which is transferred instantly and often has not been edited by the people in government or media bosses. Thus, the information is now very complicated to control and therefore public has more opportunities to form its own opinion by comparing the facts from the different sources.…

    • 1187 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Effects of Mass Media Worksheet
    • 500 Words
    • 2 Pages

    Effects of Mass Media Worksheet

    In the early 1900’s newspapers and magazines were the main source of mass media. In the 1940's, the radio supplied a new source to reach the masses. People often tuned in to get accounts of the war. Newspapers were still in demand and still used often. In the 1950s, television became a main source of resources for the mass media. The television was a combination of the radio and the newspaper and people embellished it. In 1962, the launch of a satellite gave access to world-wide news. From then to present day, we have exploded with forms of communication. The development of mobile phones to computers to the internet, the process just keeps growing. The process continues to get better and faster every year. The new forms of classroom learning are nothing like it used to be. The growth and knowledge of the mass media will continue to grow and develop. The ever ending cycle of getting better and better and faster and faster, continues to be a drive for many. The time to be informed is getting shorter and shorter. People want to know what is going on as soon as it does. This could even get to the point of where people and media will constantly predict what is going to happen.…

    • 500 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Horse Racing Research Paper
    • 1145 Words
    • 5 Pages

    Horse Racing Research Paper

    In the past century, media has grown exponentially. Starting off with the newspaper, then going to the radio, then eventually the television and now to cell phones, media has become a huge role in today’s society. It is our source for news. Media has become a crucial necessity in recent times. With media, news is able to spread faster around the world than it ever has before. Media has a very important role in society, specifically with the improvements on the spread of information.…

    • 1145 Words
    • 5 Pages
    Good Essays
    Read More
  • Best Essays

    Is Mexico an Information Society?
    • 2733 Words
    • 11 Pages

    Is Mexico an Information Society?

    It is important to have a first approach of what is understood by information society since this term can change amongst authors. Some media experts claim there is no information society but a network society or that we are experiencing is informatisation of already established relationships. However the diversification of the term, the Mexican case will be addressed according to some common concepts of industrial society, technology, etc.…

    • 2733 Words
    • 11 Pages
    Best Essays
    Read More
  • Better Essays

    Body Image
    • 1966 Words
    • 8 Pages

    Body Image

    Media plays a significant role and known as the most formidable means of communication in our lives in 21st century. Media images contribute to the socialization of young people across a board range of areas, particularly those in which the viewer has relatively limited real-world experience (Huston et al., 1992). Nowadays, most of the people will get their information through the mass media that they can get if easily which are from the internet, electronic devises, for an example television and mobile phones, books and magazines or newspaper. With all of these mass media, we could know what is happening around the whole world. None of the people would deny that the fact of the power of the medias have totally influenced our lifestyle, approach…

    • 1966 Words
    • 8 Pages
    Better Essays
    Read More
  • Better Essays

    Why media is termed "consciousness industries"? How the media construct social and political attitudes that influences an individual's perception of their social world? Discuss with examples.
    • 940 Words
    • 3 Pages

    Why media is termed "consciousness industries"? How the media construct social and political attitudes that influences an individual's perception of their social world? Discuss with examples.

    What is the thing or person that everyone must get access to everyday? It is probably not your parents or your friends, but the media. Teenagers listen to pop music and read magazines so that they will have same topic with their friends. Middle-aged people read newspapers to know about the current affairs. The elderly are entertained through watching soap operas. Through various forms of media such as television, newspaper, magazine, internet, radio, film, advertisement, music and video games, people get to know about what is happening around us and it facilitates communication. To have a deeper understanding of media, this essay concerns itself with examining why media will be termed "consciousness industries" and followed by that, it will discuss how the media construct social and political attitudes and values with examples. It will also look at the influence that this has on an individual's perception of their social world.…

    • 940 Words
    • 3 Pages
    Better Essays
    Read More
  • Good Essays

    What Are the Advantages and Disadvantages for Individuals and Society of the Reliance on Communicating Via Computers
    • 992 Words
    • 4 Pages

    What Are the Advantages and Disadvantages for Individuals and Society of the Reliance on Communicating Via Computers

    This essay will focus on the advantages for individuals and society of the reliance on communicating via computers. The internet is great starting point to start my research as it is easily accessible. The library will be used to extract some information from past literature. My last source will be used by interviewing one person just to gather their views on the reliance on communications via the computer. When you compare the advantages and disadvantages, the advantages of using a computer for communication seems to make communication easier. But there is literature and sources that supports the idea that users of computers should be careful when using this method. Therefore, computers make communication easier in compared to older forms of communications but users must beware as it is not always safe.…

    • 992 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics