EGT1 Task 3

4. Discuss how marketing policies and procedures may impact on the marketing activities conducted.
Most appropriate marketing activities How marketing policies and procedures may impact on the marketing activities
1. Development and contribution of samples, case, studies, testimonies and other evidence of enterprise activity Ethical principles: when designing and distributing the samples and testimonials we need to tell the truth to customers, make are the information provided are the original, honest and not provide any misleading information
2. Development of media releases, articles and media background information Competition legislation: information and contents designed on articles should be focusing on the business itself, not comparing the products with its business competitor to avoid any legal hassles
3. Online information Consumer legislation: all the business transactions and ordering details should be strictly following with the
Your Manager has indicated that the purpose of the article is to generate awareness and interest in the company and that will hopefully lead to increased sales.
The article you develop should include:
A headline
An opening paragraph (introduction) of about 25-40 words in length and provides the most important and interesting news.
Further short paragraphs of about 30-40 words, each one has a main idea and different fact. They may also include quotes from people involved or experts.
Details in order of importance, with the least important details at the end of the article, thus allowing readers to skim over the start of the article to gain the essential facts before deciding to read