Dominos Pizza Tracker
CASE STUDY 1
DOMINO’S SIZZLES WITH PIZZA TRACKER
CASE STUDY QUESTIONS 1. What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, processes, and outputs of these systems.
Transaction processing system. They are taking and customizing orders using a touch-screen interface, maintaining sales figures, and compiling customer information. inputs, they capture data about customer orders, purchase orders etc. processes, they record these data, and store it in host machine. outputs are in the form of documents such as income statement, sales figures and customer information.
Decision support system
Input: Overcome its reputation for poor quality of home delivered pizza
Process: improved ingredients and freshness of pizza, implementing pulse, online tracker and polling output: online orders account for almost 20% of all domino’s orders.
Online ordering system
Input: taking online orders process: making pizza and providing online status of pizza ordered
Output: pizza delivered 2. How do these systems help Domino’s improve its business performance?
These systems can reduce business costs, improve information accuracy, and improve service level. And each transaction is processed immediately and the affected records are updated.
3. How did the online pizza ordering system improve the process of ordering a Domino’s pizza?
According to the case, consumers can go to Domino’s website through connecting with the Internet anywhere, and order pizzas whatever they like. The system allows customers to watch a simulated photographic version of their pizza as they customize its size, sauces, and toppings. The image changes with each change a customer makes. Then, once customers place an order, they are able to view its progress online with Pizza Tracker. Pizza Tracker displays a horizontal bar that tracks an order’s progress graphically. Consumers can
DOMINO’S SIZZLES WITH PIZZA TRACKER
CASE STUDY QUESTIONS 1. What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, processes, and outputs of these systems.
Transaction processing system. They are taking and customizing orders using a touch-screen interface, maintaining sales figures, and compiling customer information. inputs, they capture data about customer orders, purchase orders etc. processes, they record these data, and store it in host machine. outputs are in the form of documents such as income statement, sales figures and customer information.
Decision support system
Input: Overcome its reputation for poor quality of home delivered pizza
Process: improved ingredients and freshness of pizza, implementing pulse, online tracker and polling output: online orders account for almost 20% of all domino’s orders.
Online ordering system
Input: taking online orders process: making pizza and providing online status of pizza ordered
Output: pizza delivered 2. How do these systems help Domino’s improve its business performance?
These systems can reduce business costs, improve information accuracy, and improve service level. And each transaction is processed immediately and the affected records are updated.
3. How did the online pizza ordering system improve the process of ordering a Domino’s pizza?
According to the case, consumers can go to Domino’s website through connecting with the Internet anywhere, and order pizzas whatever they like. The system allows customers to watch a simulated photographic version of their pizza as they customize its size, sauces, and toppings. The image changes with each change a customer makes. Then, once customers place an order, they are able to view its progress online with Pizza Tracker. Pizza Tracker displays a horizontal bar that tracks an order’s progress graphically. Consumers can