Dippin' Dots
Rejoyce Lunceford,
Reynold Vaz,
Badr Algharairi
Yan Fang
Violet Amoabeng
What are Dippin’ Dots?
Dippin' Dots are tiny beads of ice cream, yoghurt, sherbet and flavored ice. Microbiologist Curt Jones used his background in cryogenic technology to invent Dippin' Dots in 1988. His invention is now considered the unique, futuristic and fun way to eat ice cream! Dippin’ Dots Inc. is a PRIVATE company.
How Are Dippin’ Dots Made?
Dippin' Dots are beads of cryogenically frozen ice cream. They use a combination of natural ice cream ingredients, the same found in conventional ice cream, and flash freeze it into tiny beads. The ice cream is then packaged and shipped.
Ice Cream of the Future?
Much like microwave ovens revolutionized the way we cook, Dippin' Dots is revolutionizing the way we think of ice cream. Their high-tech cryogenic freezing process is a highly advanced method of ice cream production, unique within the ice cream industry.
What elements in the external environment might affect Dippin’ Dots’ strategy?
Elements & the External Environment
Entrepreneurial zeal
1. Resources: Financial, Human & Social 2. Leadership: Vision, Dedication and Drive 3. Strategy: Differentiation, Patents, Franchising, Partnerships, International market
Elements & the External Environment
Porter’s five forces model
• Threat of new entrants (HIGH) • Power of Suppliers (HIGH) • Power of Buyers (HIGH) • Threat of substitutes (LOW) • Intensity of rivalry (HIGH)
Elements & the External Environment
SWOT Analysis
Strengths • UNIQUE, BRAND, VISIBILITY, VARIETY, AFFORDABILITY, SIMPLICITY Weaknesses • NOT A NECESSITY, PRODUCT RESTRICTIONS, PATENT LOSS
Opportunities
•FRANCHISING, GLOBAL MARKET Threats •ECONOMY, NEW ENTRANTS
What internal resources does Dippin’ Dots have that might help it support its competitive strategy?
Product Life Cycle of Ice Cream:
The Ice Cream Industry is in a Mature stage of the product life Cycle.
Reynold Vaz,
Badr Algharairi
Yan Fang
Violet Amoabeng
What are Dippin’ Dots?
Dippin' Dots are tiny beads of ice cream, yoghurt, sherbet and flavored ice. Microbiologist Curt Jones used his background in cryogenic technology to invent Dippin' Dots in 1988. His invention is now considered the unique, futuristic and fun way to eat ice cream! Dippin’ Dots Inc. is a PRIVATE company.
How Are Dippin’ Dots Made?
Dippin' Dots are beads of cryogenically frozen ice cream. They use a combination of natural ice cream ingredients, the same found in conventional ice cream, and flash freeze it into tiny beads. The ice cream is then packaged and shipped.
Ice Cream of the Future?
Much like microwave ovens revolutionized the way we cook, Dippin' Dots is revolutionizing the way we think of ice cream. Their high-tech cryogenic freezing process is a highly advanced method of ice cream production, unique within the ice cream industry.
What elements in the external environment might affect Dippin’ Dots’ strategy?
Elements & the External Environment
Entrepreneurial zeal
1. Resources: Financial, Human & Social 2. Leadership: Vision, Dedication and Drive 3. Strategy: Differentiation, Patents, Franchising, Partnerships, International market
Elements & the External Environment
Porter’s five forces model
• Threat of new entrants (HIGH) • Power of Suppliers (HIGH) • Power of Buyers (HIGH) • Threat of substitutes (LOW) • Intensity of rivalry (HIGH)
Elements & the External Environment
SWOT Analysis
Strengths • UNIQUE, BRAND, VISIBILITY, VARIETY, AFFORDABILITY, SIMPLICITY Weaknesses • NOT A NECESSITY, PRODUCT RESTRICTIONS, PATENT LOSS
Opportunities
•FRANCHISING, GLOBAL MARKET Threats •ECONOMY, NEW ENTRANTS
What internal resources does Dippin’ Dots have that might help it support its competitive strategy?
Product Life Cycle of Ice Cream:
The Ice Cream Industry is in a Mature stage of the product life Cycle.