In terms of economics, service is a transaction where no physical goods are transferred from the seller to the buyer. The benefits of services are held to be demonstrated by the buyer's willingness to make the exchange. In terms of management, Service is a customer-focused approach in delivering information technology. Service Management focuses on providing value to the customer and also on the customer relationship.
Some of the basic features of Services are:
1. Intangibility: Services are intangible which cannot be touched or viewed, so it is difficult for clients to tell in advance what they will be getting. For example, banks promote the sale of credit cards by emphasizing the advantages derived from possessing a credit card.
2. Inseparability: …show more content…
Direct channel:
Generally services are directly provided to the customer when required. The customer goes directly to the service provider to receive services from bank, hotel, doctor, and so on. A wider market is also reached through franchising some popular brand such as McDonald’s, KFC and Mio Amore.
DIFFERENTIATION BETWEEN GOODS AND SERVICES
There are certain essential differences between services and goods. Firstly, services are an intangible process which cannot be weighed or measured, whereas goods are a tangible output of a process that has physical dimensions. The basic differences between goods and services are as follows:
1. Goods are the material items that the customers are ready to purchase for a particular price. Services are the amenities, benefits or facilities provided by the other persons as per requirement. 2. Goods are the tangible items such as they can be seen or touched whereas services are intangible items which cannot be touched or seen.
3. When the buyer purchases the goods by paying the consideration, the ownership of goods moves from the seller to the buyer. But, the ownership of services is non-transferable; it remains to the service provider