Development Communication
Intercultural, development and health communication Semester Assignment DEVELOPMENT COMMUNICATION DECLARATION
I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.
I have read and understood Tutorial Letter CMNALLE/301/2 regarding technical and presentation requirements, referencing techniques and plagiarism.
Your signature [Not signed due to electronic copy submitted]
Your name C V M
Your student number N/A
A witness’s signature Mo B [Not signed due to electronic copy submitted]
TABLE OF CONTENTS PAGE
Introduction 2
1.1 The new role for communication in the participatory development 2
1.2 Participation and the two main uses of communication in the participatory development 2
2 Aims and operations of development support communication as a form of participatory development 4
Conclusion 5
Addendum 5
INTRODUCTION
This assignment will focus primarily on the role of the multiplicity-in-one-world paradigm for participatory development communication. Firstly the questions deal specifically with the new role of communication, participation and the two main uses of communication in participatory development. Secondly, there is also a discussion on the aims and operations of development support communication as a form of participatory development.
QUESTION 1 1.1 The new role for communication in the participatory development
The new role of communication consists of a new model of communication strategies that is suitable for a democratic and participatory society. It’s also a process that is taking place horizontally among equal parties and sensitive to the needs of the audiences involved. Therefore we can conclude communication is an interactive, participatory and two-way process at all levels of society. Communication’s objective is an exchange of meaning and
I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.
I have read and understood Tutorial Letter CMNALLE/301/2 regarding technical and presentation requirements, referencing techniques and plagiarism.
Your signature [Not signed due to electronic copy submitted]
Your name C V M
Your student number N/A
A witness’s signature Mo B [Not signed due to electronic copy submitted]
TABLE OF CONTENTS PAGE
Introduction 2
1.1 The new role for communication in the participatory development 2
1.2 Participation and the two main uses of communication in the participatory development 2
2 Aims and operations of development support communication as a form of participatory development 4
Conclusion 5
Addendum 5
INTRODUCTION
This assignment will focus primarily on the role of the multiplicity-in-one-world paradigm for participatory development communication. Firstly the questions deal specifically with the new role of communication, participation and the two main uses of communication in participatory development. Secondly, there is also a discussion on the aims and operations of development support communication as a form of participatory development.
QUESTION 1 1.1 The new role for communication in the participatory development
The new role of communication consists of a new model of communication strategies that is suitable for a democratic and participatory society. It’s also a process that is taking place horizontally among equal parties and sensitive to the needs of the audiences involved. Therefore we can conclude communication is an interactive, participatory and two-way process at all levels of society. Communication’s objective is an exchange of meaning and