Cott Corporation
Cott Corporation – Case Analysis
1- Mission Statement
To produce, sell, and distribute high quality carbonated soft-drinks; creating value for our partners by providing customized services to meet each retailer and customer needs.
2- Core Values
Cott corporation’s purpose is to be the best provider of carbonated soft-drinks.
-Innovation: find new concepts and new ways to sustain our growth
-Cost-efficiency
-Customer-focused: our customer satisfaction remains our main priority
-Quality products: produce superior quality products to meet each of our partners requirements
-Superior service
3- Problem identification
The key issue identified in the case is whether or not Cott Corporation should penetrate the Japenese market and which strategy it should adopt to succeed in this new market.
4- SWOT Analysis
Strengths:
-different manufacturing facilities in Canada, the United States, and United Kingdom
-innovative
-quality products
-cost effective
-strong relationship with major actors in the market (Walmart)
Weaknesses:
Opportunities:
-The Japenese market constitutes an opportunity to extend their area of presence. Entering and succeeding in this market by building a strong brand name could represent and entry to the whole Asian market that symbolizes the biggest number of customers worldwide.
Threats:
-very competitive market
-world economic slowdown
-different regulations and laws in various countries
5- Market Analysis
A PESTEL analysis should be made to assess the possibility of entering the Japenese market.
-Political: Japan has constitutional monarchy as its current form of government. It is a democratic state with almost the same laws and regulations as other developed countries concerning the business environment.
-Economical: Japan is a free-market economy and the world’s third largest economy.
-Social: Have specific and different social values and norms than the Western countries. Cott
1- Mission Statement
To produce, sell, and distribute high quality carbonated soft-drinks; creating value for our partners by providing customized services to meet each retailer and customer needs.
2- Core Values
Cott corporation’s purpose is to be the best provider of carbonated soft-drinks.
-Innovation: find new concepts and new ways to sustain our growth
-Cost-efficiency
-Customer-focused: our customer satisfaction remains our main priority
-Quality products: produce superior quality products to meet each of our partners requirements
-Superior service
3- Problem identification
The key issue identified in the case is whether or not Cott Corporation should penetrate the Japenese market and which strategy it should adopt to succeed in this new market.
4- SWOT Analysis
Strengths:
-different manufacturing facilities in Canada, the United States, and United Kingdom
-innovative
-quality products
-cost effective
-strong relationship with major actors in the market (Walmart)
Weaknesses:
Opportunities:
-The Japenese market constitutes an opportunity to extend their area of presence. Entering and succeeding in this market by building a strong brand name could represent and entry to the whole Asian market that symbolizes the biggest number of customers worldwide.
Threats:
-very competitive market
-world economic slowdown
-different regulations and laws in various countries
5- Market Analysis
A PESTEL analysis should be made to assess the possibility of entering the Japenese market.
-Political: Japan has constitutional monarchy as its current form of government. It is a democratic state with almost the same laws and regulations as other developed countries concerning the business environment.
-Economical: Japan is a free-market economy and the world’s third largest economy.
-Social: Have specific and different social values and norms than the Western countries. Cott