Corporate Level Strategy
EXPANSION STRATEGY
STAR BUCKS GLOBAL EXPANSION When Starbucks entered China in 1999, the coffee company was prohibited from wholly owning its stores. Beijing lifted those restrictions on foreign ownership in the retail sector at the end of 2004, as a condition for its entry into the World Trade Organization. (Wall Street Journal, 2006) Since then Starbucks has increased its equity position in Shanghai and Taiwanese operations, acquiring a 50 percent ownership interest in its Shanghai joint-venture with President Enterprise Corp.
ASIAN PAINT
It is the market leader with 49% of market share in Indian decorative segment and maintains its position among the top ten players in the world. It is only Indian company operating in India having supply chain management supported by i2 technology. The report also talks about the market share of Asian paint in decorative as well as industrial segment and its growth. The report we made for demonstration present condition of Asian paint market in India and new expansion of market accross border analysis asian paint Traget marketing and marketing mix and describe about the Global trend and present situations as well as divest and invest return from diffrent countrys .It also talks about the suggested recommendation by us and mainly we have suggested Asian paint is to follow market leader strategy.
JET AIRWAYS
One of India's leading private airlines, Jet Airways launched its second low cost carrier, Jet Konnect on 8 May 2009, with response to the growing customer demand for low cost service. It was one of Jet's strategies to beat the economic slow down. Jet Konnect was launched to redirect the aircrafts in more profitable routes with higher passenger load. Moreover, Jet Airways might have faced regulatory issues if the transfer of excess aircrafts and assets from Jet Airways to JetLite would have taken place.
STAR BUCKS GLOBAL EXPANSION When Starbucks entered China in 1999, the coffee company was prohibited from wholly owning its stores. Beijing lifted those restrictions on foreign ownership in the retail sector at the end of 2004, as a condition for its entry into the World Trade Organization. (Wall Street Journal, 2006) Since then Starbucks has increased its equity position in Shanghai and Taiwanese operations, acquiring a 50 percent ownership interest in its Shanghai joint-venture with President Enterprise Corp.
ASIAN PAINT
It is the market leader with 49% of market share in Indian decorative segment and maintains its position among the top ten players in the world. It is only Indian company operating in India having supply chain management supported by i2 technology. The report also talks about the market share of Asian paint in decorative as well as industrial segment and its growth. The report we made for demonstration present condition of Asian paint market in India and new expansion of market accross border analysis asian paint Traget marketing and marketing mix and describe about the Global trend and present situations as well as divest and invest return from diffrent countrys .It also talks about the suggested recommendation by us and mainly we have suggested Asian paint is to follow market leader strategy.
JET AIRWAYS
One of India's leading private airlines, Jet Airways launched its second low cost carrier, Jet Konnect on 8 May 2009, with response to the growing customer demand for low cost service. It was one of Jet's strategies to beat the economic slow down. Jet Konnect was launched to redirect the aircrafts in more profitable routes with higher passenger load. Moreover, Jet Airways might have faced regulatory issues if the transfer of excess aircrafts and assets from Jet Airways to JetLite would have taken place.