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Contingency Plan

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Contingency Plan
Implementation, Strategic Controls, and Contingency Plan Tonya Starks
STR/581
December 8, 2014
Instructor: Braford James

Abstract Apple Inc. is a global innovator of the MacBook, tablets, iPhones, iPods, and other innovative products. Apple is the leader in the electronic market sector for innovative product growth and development. The implementation plan will explain the strategic controls and contingency plan for the organization along with an implementation process. This will allow Apple to assess risks and financial forecasts that will be utilized on the basis of repositioning the organization brand.

Implementation, Strategic Controls, and Contingency Plans
Organizational plan
Apple Inc. is one of the most successful organizations in the world. The heighten anticipation from consumers when they launch new products proves they are one of the most visible brand names in the world. Apple Inc. success is attributed to the visionary leadership of former chief executive Steve Job and the strategic plan of emphasizing on developing new products.
Implementation plan
Apple Inc.’s success is attributed to the visionary leadership of former chief executive Steve Jobs and the strategic plan of emphasizing developing new products. Apple Inc. is in a transitional phase at this time, following the demise of Steve Jobs, and looking for techniques that will allow the organization to recapture market share. This implementation plan is mainly worried about how to diversify the products presented, recapture customer loyalty, and remain the trailblazer in the mobile market. The plan focus on the following areas: short-term objectives, initiate specific functional tactics, outsource nonessential functions and design an effective reward.
Objectives:
To increase sales to consumers who currently do not own Apple’s products.
To produce hassle free phone, tablet, or any other electronic product for the enjoyment of their consumer.
To be the leader in the



References: Apple. (2014). Retrieved from http://www.apple.com http://business.financialpost.com/2014/09/19/iphone-6-canada-us-uk-japan-germany-hong-kong/ http://www.forbes.com/sites/chuckjones/2014/11/25/by-the-numbers-can-apple-sell-70-million-iphones-in-the-december-quarter/2/ http://www.paladino.ch/my-projects/index.php. Retreived on December 7, 2014 Pearce II, J. A., & Robinson, J. R. (2014). Strategic management: Formulation, Implementation, and Control (13th Ed.). New York: McGraw-Hill Irwin.

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