Competing With A Category Leader
Now think about those marketers whose product performance is rated less than their major competitors. What do they need to do to get their product in the hands of the target customer? Is it the glitz and glitter that can make a difference?
Based on your readings, respond to the following: Consider the statements “The best way to challenge a leader is to attack its strengths” and “The best way to attack a leader is to avoid a head-on assault and to adopt a flanking strategy." Take a stand and justify one statement, supporting it with examples from your textbook and other resources.
To succeed a company must come up with a good marketing plan to get and keep customers. Marketing and sales are a big part of increasing a company’s size. Marketing strategy is a company’s roadmap in delivering and creating a distinct group of customers. Different consumers have different needs and at times it can be difficult to satisfy all consumers by treating them the same. Target marketing recognizes different customers and do not try to please all consumers by offering the same things. The first place to start target marketing is to recognize the different markets and their needs. The customers, markets, or channels that are subdivided into different networks depending on the need, should be tailored and precise to meet the needs of consumers. Segmentation allows suppliers to perform many aspects to create a comprehensive sense of the market place, as well as analyze consumers (www.geolytics.com). As an example, if a supplier of a product can find where its consumers are located the most, then its products will be successful, markets are segmented on certain consumer characteristics. For laundry detergent I would use all bases geographic, demographic, psychographic, and behavioristic.
References
Cavico F. J. & Mujtaba B. G. (2013). Business Ethics The Moral Foundation of Effective Leadership, Management, and Entrepreneurship 3rd Edition. Boston, MA: Pearson
Based on your readings, respond to the following: Consider the statements “The best way to challenge a leader is to attack its strengths” and “The best way to attack a leader is to avoid a head-on assault and to adopt a flanking strategy." Take a stand and justify one statement, supporting it with examples from your textbook and other resources.
To succeed a company must come up with a good marketing plan to get and keep customers. Marketing and sales are a big part of increasing a company’s size. Marketing strategy is a company’s roadmap in delivering and creating a distinct group of customers. Different consumers have different needs and at times it can be difficult to satisfy all consumers by treating them the same. Target marketing recognizes different customers and do not try to please all consumers by offering the same things. The first place to start target marketing is to recognize the different markets and their needs. The customers, markets, or channels that are subdivided into different networks depending on the need, should be tailored and precise to meet the needs of consumers. Segmentation allows suppliers to perform many aspects to create a comprehensive sense of the market place, as well as analyze consumers (www.geolytics.com). As an example, if a supplier of a product can find where its consumers are located the most, then its products will be successful, markets are segmented on certain consumer characteristics. For laundry detergent I would use all bases geographic, demographic, psychographic, and behavioristic.
References
Cavico F. J. & Mujtaba B. G. (2013). Business Ethics The Moral Foundation of Effective Leadership, Management, and Entrepreneurship 3rd Edition. Boston, MA: Pearson
References: Keller, K. L., & Kotler, P. (2012). Marketing Management (14 ed.). Upper Saddle River, New Jersey: Prentice Hall. Cavico F. J. & Mujtaba B. G. (2013). Business Ethics The Moral Foundation of Effective Leadership, Management, and Entrepreneurship 3rd Edition. Boston, MA: Pearson Learning Solutions. ----------------------------------------------------------------------