Company Analysis: Sunrise Senior Living
Sunrise Senior Living Inc. | Company Analysis: Sunrise Senior Living | BADM 2003W | | | 4/29/2011 |
Executive Summary
Sunrise Senior Living Inc. is one of the top firms in the rapidly growing long-term care industry. They provided a number of services for senior citizens including assisted living, meals, transportation, housekeeping, and licensed and highly skilled nurses for certain residents who require 24 hour care. The company was started in 1981 in Fairfax, Virginia by married couple Paul and Terry Klaassen who had a vision of creating alternative senior living options that emphasize quality of life. They have started what is now the most recognized company in the industry boasting innovative products and services for senior citizens. Ultimately after thoroughly researching the company’s credentials, I decided that Sunrise Senior Living would be a favorable investment given that it is part of quickly expanding industry, it is the top firm in the industry, and expert analysts believe that it is a smart investment.
Introduction and Statement of Purpose
The purpose of this report is to provide a thorough analysis of Sunrise Senior Living in order to make a decision as to whether this company is worth investing in. This report will include an analysis of the company’s history and public relations, the company’s financial performance and trends, economic variables that affect the company, and an overview of the industry and competing firms. In order to conduct this analysis, all of the components previously mentioned have been researched in depth. All analysis and suggestions made will be supported with valid evidence from a variety of different sources. Financial analysis will include a glance at the company’s balance sheets and income statements of the past few years along with their performance in the stock market of the past few years. The basic structure of this report consists of an executive summary, a brief introduction to
Executive Summary
Sunrise Senior Living Inc. is one of the top firms in the rapidly growing long-term care industry. They provided a number of services for senior citizens including assisted living, meals, transportation, housekeeping, and licensed and highly skilled nurses for certain residents who require 24 hour care. The company was started in 1981 in Fairfax, Virginia by married couple Paul and Terry Klaassen who had a vision of creating alternative senior living options that emphasize quality of life. They have started what is now the most recognized company in the industry boasting innovative products and services for senior citizens. Ultimately after thoroughly researching the company’s credentials, I decided that Sunrise Senior Living would be a favorable investment given that it is part of quickly expanding industry, it is the top firm in the industry, and expert analysts believe that it is a smart investment.
Introduction and Statement of Purpose
The purpose of this report is to provide a thorough analysis of Sunrise Senior Living in order to make a decision as to whether this company is worth investing in. This report will include an analysis of the company’s history and public relations, the company’s financial performance and trends, economic variables that affect the company, and an overview of the industry and competing firms. In order to conduct this analysis, all of the components previously mentioned have been researched in depth. All analysis and suggestions made will be supported with valid evidence from a variety of different sources. Financial analysis will include a glance at the company’s balance sheets and income statements of the past few years along with their performance in the stock market of the past few years. The basic structure of this report consists of an executive summary, a brief introduction to
References: "CNL Lifestyle Properties, Inc. - About Us - Owning America’s Lifestyle &reg;." CNL Lifestyle Properties. Web. 29 Apr. 2011. <http://www.cnllifestylereit.com/about.asp>. Home | HCPI.com "SRZ Profile | Sunrise Senior Living, Inc. Com Stock - Yahoo! Finance." Yahoo! Finance - Business Finance, Stock Market, Quotes, News. Yahoo. Web. 29 Apr. 2011. <http://finance.yahoo.com/q/pr?s=SRZ>. Ventas - Home