Communication Lab Paper
Averi Schwartz
10/27/10
Communication Lab Paper
“Fashion week is a fashion industry event, typically named after the host city or major commercial sponsor (New York), lasting four to ten days. It is held so that fashion designers are able to showcase their “collections” for either spring or fall seasons to consumers” (definition) (Indvik). In New York, it is referred to as the Mercedes- Benz Fashion week because they sponsor fashion week every year. Fashion week happens twice a year in February and September. Fashion week is when American and international designers come to show off their upcoming collections. The fashion shows are entertaining with loud music that sets the mood of fashion week. Journalists, editors, buyers, celebrities, and social types attend fashion shows and the event is invitation only (Indvik). Social media has changed fashion week and changed how media plays a role in our society.
The press writes and photographs the runway collections for newspapers, magazines, Internet and television so the general public can see what is going on in fashion (Indvik). However that has evolved since the first fashion week in 1993. Before laptops, digital cameras, Wi-Fi, and blogging platforms like world press there was a long delay between when a runway show occurred and when the information was relayed to consumers (Indvik). Now that delay no longer exists in the fashion world. Fashion labels are taking advantage of the new technology to get their lines out there. With technology booming, fashion week is shifting from an event for media and buyers to a spectacle for consumers (Indvik). Consumers now benefit from fashion week with new media because they are able to buy the clothing as soon as it comes down the runway, which means no more waiting (Indvik).
Let’s rewind to the start of fashion week. Back in 1993 everyone would wait for the next issue of Women’s Wear Daily or Harper’s Bazaar for the first news of seasonal
10/27/10
Communication Lab Paper
“Fashion week is a fashion industry event, typically named after the host city or major commercial sponsor (New York), lasting four to ten days. It is held so that fashion designers are able to showcase their “collections” for either spring or fall seasons to consumers” (definition) (Indvik). In New York, it is referred to as the Mercedes- Benz Fashion week because they sponsor fashion week every year. Fashion week happens twice a year in February and September. Fashion week is when American and international designers come to show off their upcoming collections. The fashion shows are entertaining with loud music that sets the mood of fashion week. Journalists, editors, buyers, celebrities, and social types attend fashion shows and the event is invitation only (Indvik). Social media has changed fashion week and changed how media plays a role in our society.
The press writes and photographs the runway collections for newspapers, magazines, Internet and television so the general public can see what is going on in fashion (Indvik). However that has evolved since the first fashion week in 1993. Before laptops, digital cameras, Wi-Fi, and blogging platforms like world press there was a long delay between when a runway show occurred and when the information was relayed to consumers (Indvik). Now that delay no longer exists in the fashion world. Fashion labels are taking advantage of the new technology to get their lines out there. With technology booming, fashion week is shifting from an event for media and buyers to a spectacle for consumers (Indvik). Consumers now benefit from fashion week with new media because they are able to buy the clothing as soon as it comes down the runway, which means no more waiting (Indvik).
Let’s rewind to the start of fashion week. Back in 1993 everyone would wait for the next issue of Women’s Wear Daily or Harper’s Bazaar for the first news of seasonal
References: Hansson, S. (2010, September 16). 4 Ways Social Media Has Changed The Fashion Industry [Web log post]. Retrieved from http://fedemktg.wordpress.com/2010/ 09/16/4-ways-social-media-has-changed-the-fashion-industry/ Indvik, L. (n.d.). How social media has changed fashion week. Retrieved from Mashable- The Social Media Guide website: http://mashable.com/2010/09/16/social-media-fashion-week/ Moses, L. (Ed.). (2010, February 22). Hearst Harnesses Web Video for Fashion Week. Media Week, 20(8). Pfeiffer, M., & Zinnbauer, M. (Eds.). (2010, March 1). Can old media enhance new media? Journal of Advertising Research, 50(1). Postrel, V. (2010, September 11). Fashion as art. Wall Street Journal. Retrieved from http://online.wsj.com/article/SB10001424052748703453804575479902076411376.html#printMode Reagan, G. (2009, September 9). How to experience New York fashion week online. The New York Observer Media Mob. Retrieved from http://www.observer.com/2009/media/how-experience-new-york-fashion-week-online Zmuda, N. (Ed.). (2008, September 9). Unusual sponsors sit front row at Fashion Week. Advertising Age, 79(33).