Comcast Business Strategy
Strategy
Comcast has been making significant investments to enhance their products while improving the service and support being delivered to consumers. Comcast’s strategy focuses on providing consumers with the best and most content across all platforms. Their vision is to give customers exponentially more content choices – all available to consumers at the click of the remote without having to buy any additional equipment. Comcast’s strategy includes the implementation of the XFINITY brand. Comcast is looking to improve customer perception and reputation with the new brand. XFINITY is the culmination of years of work to transition Comcast 's network and products to a platform that will now offer 100+ HD channels, 50 to 70 foreign-language channels, approaching 20,000+ VOD choices, incredibly fast Internet speeds (50 Mbps growing to 100+ Mbps) and thousands of TV shows and movies online for our customers to watch whenever and wherever they want. (www.comcast.com)
With the roll out of XFINITY comes XFINITY Signature Support. XFINITY Signature Support is a “personal helpdesk” service for computers, home networking equipment and many other devices customers are connecting to their Comcast services. With XFINITY Signature Support, Comcast customers have access to knowledgeable and experienced IT specialists who can provide troubleshooting and supplementary technical support online, over the phone or in the home. Assistance is available either as part of a monthly subscription plan or on a stand-alone basis for one-time fixes, such as virus removal or connecting printers or game consoles to wireless networks. Customers also can choose equipment protection plans that provide extended warranties for computers and flat-panel TVs. XFINITY Signature Support is offered in addition to the 24x7 support Comcast already provides for its video, high-speed Internet and phone services. (www.comcast.com)
Mitch Bowling, Senior Vice President and General Manager of
Comcast has been making significant investments to enhance their products while improving the service and support being delivered to consumers. Comcast’s strategy focuses on providing consumers with the best and most content across all platforms. Their vision is to give customers exponentially more content choices – all available to consumers at the click of the remote without having to buy any additional equipment. Comcast’s strategy includes the implementation of the XFINITY brand. Comcast is looking to improve customer perception and reputation with the new brand. XFINITY is the culmination of years of work to transition Comcast 's network and products to a platform that will now offer 100+ HD channels, 50 to 70 foreign-language channels, approaching 20,000+ VOD choices, incredibly fast Internet speeds (50 Mbps growing to 100+ Mbps) and thousands of TV shows and movies online for our customers to watch whenever and wherever they want. (www.comcast.com)
With the roll out of XFINITY comes XFINITY Signature Support. XFINITY Signature Support is a “personal helpdesk” service for computers, home networking equipment and many other devices customers are connecting to their Comcast services. With XFINITY Signature Support, Comcast customers have access to knowledgeable and experienced IT specialists who can provide troubleshooting and supplementary technical support online, over the phone or in the home. Assistance is available either as part of a monthly subscription plan or on a stand-alone basis for one-time fixes, such as virus removal or connecting printers or game consoles to wireless networks. Customers also can choose equipment protection plans that provide extended warranties for computers and flat-panel TVs. XFINITY Signature Support is offered in addition to the 24x7 support Comcast already provides for its video, high-speed Internet and phone services. (www.comcast.com)
Mitch Bowling, Senior Vice President and General Manager of
References: Press Releases. Comcast. (2008, January 8). Comcast CEO Brian L. Roberts Announces Project Infinity: Strategy to Deliver Exponentially More Content Choice On TV. Retrieved from http://www.comcast.com/About/PressRelease/PressReleaseDetail.ashx?PRID=724 Press Releases. Comcast. (2011, July 13). XFINITY SIGNATURE SUPPORT NOW AVAILABLE TO MORE THAN 22 MILLION COMCAST CUSTOMERS. Retrieved from http://www.comcast.com/About/PressRelease/PressReleaseDetail.ashx?PRID=1102