Coleman Art Museum Case
Coleman Art Museum
I. Summary of Facts
A. Market – education and entertainment
1. Coleman Art Museum (CAM)
a. Not-for-profit corporation
b. Members: 85% college educated, 60% over $70,000 income, 50% over 40 years old, 98% white
c. Dependent on contributions/endowments/membership
2. Special Exhibitions
3. Economic market
a. Client – monopolistic competitions
b. Contributor – monopolistic competition with oligopoly overtones
B. Product
1. Has over 15,000 works of art in permanent collection
a. Pre-Columbian art
b. African art
c. Pre-Depression art
d. European and American decorative arts
2. Memberships
3. Special Exhibits
4. Private showings/ fundraising
5. Restaurant, gift shops, parking
6. Benefits
a. Client (patron)
1) Core – experience art
2) Education
3) Entertainment
4) Socialization
5) Self-esteem
b. Contributor (government/organization/member)
1) Core - Fulfillment of cultural mandate
2) Success of local social endeavor
3) Altruism
4) Self esteem and prestige
5) Reciprocity
6) Tax savings
7. PLC – maturity
C. Price
1. Public institution - no charge for viewing permanent collection
2. $3.00 to $5.00 charged for special exhibitions
3. 2004 MMAH membership Category Number Revenue Benefit Cost
a. Regular $50 13,672 $639,664 $631,016
b. Associate $100 2,596 234,871 81,903
c. Collector $250 364 81,415 64,135
d. Patron $500 102 48,100 39,135
e. Partner $1,500 604 815,666 99,567
f. Director’s Club $5,000 91 406,673 15,975
g. Corporate 205 125,576
4. Elasticity – relatively elastic to relatively inelastic with price clusters
D. Promotion
1. Little promotion of unique aspects of CAM’s collection or emphasis on historical context
2. Promotion of special exhibits and activities via press releases and close relationship with local media
3. Educational outreach programs and lending performance space
4. Advertisements for special exhibitions aired on local radio and newspapers
5. Member recruitment/renewals
I. Summary of Facts
A. Market – education and entertainment
1. Coleman Art Museum (CAM)
a. Not-for-profit corporation
b. Members: 85% college educated, 60% over $70,000 income, 50% over 40 years old, 98% white
c. Dependent on contributions/endowments/membership
2. Special Exhibitions
3. Economic market
a. Client – monopolistic competitions
b. Contributor – monopolistic competition with oligopoly overtones
B. Product
1. Has over 15,000 works of art in permanent collection
a. Pre-Columbian art
b. African art
c. Pre-Depression art
d. European and American decorative arts
2. Memberships
3. Special Exhibits
4. Private showings/ fundraising
5. Restaurant, gift shops, parking
6. Benefits
a. Client (patron)
1) Core – experience art
2) Education
3) Entertainment
4) Socialization
5) Self-esteem
b. Contributor (government/organization/member)
1) Core - Fulfillment of cultural mandate
2) Success of local social endeavor
3) Altruism
4) Self esteem and prestige
5) Reciprocity
6) Tax savings
7. PLC – maturity
C. Price
1. Public institution - no charge for viewing permanent collection
2. $3.00 to $5.00 charged for special exhibitions
3. 2004 MMAH membership Category Number Revenue Benefit Cost
a. Regular $50 13,672 $639,664 $631,016
b. Associate $100 2,596 234,871 81,903
c. Collector $250 364 81,415 64,135
d. Patron $500 102 48,100 39,135
e. Partner $1,500 604 815,666 99,567
f. Director’s Club $5,000 91 406,673 15,975
g. Corporate 205 125,576
4. Elasticity – relatively elastic to relatively inelastic with price clusters
D. Promotion
1. Little promotion of unique aspects of CAM’s collection or emphasis on historical context
2. Promotion of special exhibits and activities via press releases and close relationship with local media
3. Educational outreach programs and lending performance space
4. Advertisements for special exhibitions aired on local radio and newspapers
5. Member recruitment/renewals