Preview

Chipotle Mexican Grill

Satisfactory Essays
Open Document
Open Document
458 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Chipotle Mexican Grill
Chipotle Mexican Grill Restaurant Case Analysis
Problem statement: In order to secure and promote Chipotle’s market share in the restaurant industry, kate is in the position of seeking competitive strategies with feasible implementations.
Analysis:
* External Environment: 1. General environment: Having global economic downturn, most of the businesses performed declining. 2. Industry environment: However, QSR outperformed and even expanded in USA. Obviously, consumers are heading for lower costs but higher quality dining which entail somewhat ethnic cuisine choices. 3. Competitor environment: Although ranked as fastest growing US restaurant chains, Chipotle’s market share in restaurant is quite slight. Moreover, the business
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Chipotle Mexican Grill Case Analysis
    • 390 Words
    • 2 Pages

    Chipotle Mexican Grill Case Analysis

    Chipotle’s sales have declined more than 30 percent because of the E. coli outbreaks that were spread throughout nine states. Its stock price had also declined hundreds of dollars in December. As a result of multiple…

    • 390 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Financial Analysis: Chipotle
    • 1753 Words
    • 8 Pages

    Financial Analysis: Chipotle

    Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone, Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much promise. In order to meet their growth needs Chipotle took on outside investors. In 1999 they opened their first out-of-state stores in Minnesota and Ohio. As Steve was seeing rapid growth with his company, he was also noticing significant issues with the quality of the food being desired in this industry. After learning how pork was traditionally raised in the United States Steve Ells started his business down a new path. This lead to the concept of “Food with Integrity” , which was as a result of Steve’s decision to sell only the highest quality organic and naturally raised foods. Chipotle Mexican Grill continues to grow rapidly and in 2006 went public on the New York Stock Exchange. By 2012, Chipotle Mexican Grill had over 1400 company-owned stores taking over as the number two Mexican fast food restaurant for total sales in the US market. Today the overall business environment for Chipotle Mexican Grill is very good. The company has grown by over 50% since 2010 and is seeing increases in revenue averaging between 18% and 20% each year. Since going public the company has seen a 4000% return in their stock prices. Chipotle Mexican Grill continues to grow an average of 150+ stores per year. Based on their financial reporting for 2013 they had reached $3.21 billion in revenue. The significant amount of growth…

    • 1753 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Better Essays

    Chipotle Mexican Grill Swot Analysis
    • 1654 Words
    • 7 Pages

    Chipotle Mexican Grill Swot Analysis

    When Steve Ells decided to create a restaurant concept that combined the quick-serve experience with exceptional quality food, he didn’t know it would be an instant hit (Thompson, Peteraf, Gamble, & Strickland III, 2015). He was looking for a way to use his culinary training and restaurant experience to elevate the fast-food concept. This transformed the way people thought about fast-food. His concept centered on a focused menu serving only high-quality, fresh ingredients using traditional cooking methods and made-to-order preparation in a restaurant interior that was aesthetically pleasing but still prepared in under 2-3 minutes. And Chipotle Mexican Grill was born! Within six years of being open, Chipotle Mexican Grill went public on the New York Stock Exchange, doubling its stock price the first day (Thompson et al., 2015). Year after year, Chipotle has been able to grow revenue from $3.2 billion to $4.1 billion ("CHIPOTLE MEXICAN GRILL INC (CMG:New York): Financial Statements - BusinessWeek," n.d.). See Exhibit 2 for Chipotle’s Financial Statement.…

    • 1654 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Chipotle Mexican Grill Case Study
    • 706 Words
    • 3 Pages

    Chipotle Mexican Grill Case Study

    Founded by Steve Ellis in 1993, his main focus was to transform "fast food" to an experience more similar to fine dining. Taking inspiration from features commonly found in fine-dining, he wanted the strategy for Chipotle Mexican Grill to focus on the following five elements:…

    • 706 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Chipotle vs Panera
    • 1784 Words
    • 8 Pages

    Chipotle vs Panera

    When Chipotle opened its first store in 1993, the idea was simple: demonstrate that food served fast didn 't have to be a "fast-food" experience (Chipotle.com, 2010). Chipotle uses high-quality raw ingredients, classic cooking methods and a distinctive interior design. In the past year, Chipotle reached an important milestone of serving 100% naturally raised chicken in all of its U.S. restaurants while increasing the quantity of naturally raised beef to more than 60%. During 2008, Chipotle increased its revenue by 22.7%.…

    • 1784 Words
    • 8 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Chipotle Mexican Grill Essay
    • 554 Words
    • 3 Pages

    Chipotle Mexican Grill Essay

    The company has many networks with different suppliers for each and every ingredient. It helps the company to have many customers even though their selling price is higher than their compotators. When we come to the marketing strategy, Chipotle Mexican Grill is shifting from traditional promotion to word of mouth publicity. As a result the company minimizes its advertizing cost by using different loyalty programs like “farm team.” Another unique strategy of CMG is investing their money to other related business sectors like farming and solar panel…

    • 554 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Chipotle Case Study
    • 427 Words
    • 2 Pages

    Chipotle Case Study

    The main reason for this is because of high rates of competitors. With the low barriers of entry, many companies cannot compete with an industry with many alternatives. What lead Chipotle being successful today is because of their concept. They provide customers with fast and healthy food and becoming more aware on customer’s trends. There are many opportunities that Chipotle can dominant the market only if management are ready with the right strategy. Expanding their brand internationally will provide Chipotle a bigger market. Chipotle is a very organize operation and will continue for potential growth. Chipotle will continue to provide with customers wants. With the large population being more health conscious, Chipotle can become the top competitor in this…

    • 427 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Case Study Chipotle Mexican Grill
    • 100 Words
    • 1 Page

    Case Study Chipotle Mexican Grill

    Chipotle Mexican Grill restaurant received a lawsuit against them because the false advertising is violating “Don’t lie” in the KTER. Lying has a negative result on human flourishing. Because it diminishes trust between human beings, may become a habit. Also leads people to make decisions on false information. With this violation many are affected. In chipotle all the diners were affected. The diners flourishing was damaged because they possibly made a decision they would not usually make with the lie told, they doubt their own ability to assess the truth and to make decisions. Impacted their relationships and their choices.…

    • 100 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Chipotle Mexican Grill
    • 302 Words
    • 2 Pages

    Chipotle Mexican Grill

    Chipotle’s training and risk management departments developed and implemented operating standards for food quality, preparation, cleanliness, and safety in company restaurants.…

    • 302 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Chipotle Mexican Grill
    • 1653 Words
    • 7 Pages

    Chipotle Mexican Grill

    Taco Bell had now become a major competitor to Chipotle since the launch of their new Cantina Bell menu allowing them to enter into the fast-casual segment in offering similar ingredients and items as Chipotle had. At the same time CMG paid a significant amount more for their products forcing them to charge a higher price on their menu items. Taco Bell, however, now offered similar items for half the price. The bottom line: competition was the root of this problem. The fact that Chipotle menu prices were higher as compared to that of Taco Bell’s new menu would lead to consumers or normally loyal customers to give the Cantina Bell menu a try.…

    • 1653 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Chipotle Mexican Grill Research Paper
    • 669 Words
    • 3 Pages

    Chipotle Mexican Grill Research Paper

    In the 90's it was very hard to find a fast pace food environment that could actually serve quality food, that’s where Chipotle began to stand out. Bringing authentic and fresh Mexican ingredients is one of the many things that makes chipotle stand out to their competition. Chipotle meats are fresh, never frozen, left over night to marinate and grilled fresh every hour .They raise their cattle in humane conditions which help the quality of their meat, from my experience at dinging in this restaurant it always carries a peculiar taste as compared to other restaurants who have added hormones to enhance flavors. You can taste the unadulterated flavors in their vegetables, salsas, and guacamole versus the genetically modified condiments provided at other establishments. Chipotle is one of the few places that thrive on quality and quantity in a fast food environment yet still guarantying fresh flavorful organic ingredients. For those who are now a part of the health conscious wave this is without a doubt the best option for not only them but for…

    • 669 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Chipotle Observation
    • 318 Words
    • 2 Pages

    Chipotle Observation

    It has come to my attention that there has been a decrease in productivity in the overall staff. At Chipotle, we must pride ourselves in being the fastest and most effective company around. In an effort to increase productivity and maintain 100% customer satisfaction, I suggest that all employees that were hired before April 10th, 2016, should undergo mandatory Productivity and Efficiency Reform Training.…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Chipotle
    • 11002 Words
    • 45 Pages

    Chipotle

    The fast-casual restaurant industry was the pioneered by Steven Ellis, the CEO of Chipotle Mexican Grill. Now considered the leader in the fast casual industry, Chipotle Mexican Grill (CMG), first opened their doors in the spring of 1993 in heart of Denver, Colorado. Immediately Chipotle’s was a hit with the younger college crowd, and through word of mouth, CMG quickly became a staple for many residents near the college where the first restaurant opened. Since then, Chipotle has opened up 1230 stores in 46 states, including stores in Canada and recently London. Chipotle was built around the idea of simplicity, keep the menu simple and serve high quality, farm fresh, free range ingredients. “Food with Integrity” has been the corporate credo ever since.…

    • 11002 Words
    • 45 Pages
    Powerful Essays
    Read More
  • Good Essays

    Chipotle Mission Statement
    • 809 Words
    • 4 Pages

    Chipotle Mission Statement

    In order for Chipotle to implement the strategy, consistent relationships with local suppliers is paramount. The assumption is that the less distance the food has to travel, the better. This is a benefit to all involved. The company benefits with being known by the market it serves as serving the local community. The suppliers benefit in that it can deal with a reliable and consistent partner for supplying the food. The local community benefits by improved economy and decent paying…

    • 809 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Chipotle Mexican Grill
    • 441 Words
    • 2 Pages

    Chipotle Mexican Grill

    Chipotle Mexican Grill, aims to do a few things but do them exceptionally well. When Chipotle (pronounced chi-POAT-lay) opened its first store in 1993, the idea was simple: demonstrate that food served fast didn't have to be a "fast-food" experience. We use high-quality raw ingredients, classic cooking methods and distinctive interior design--features that are more frequently found in the world of fine dining. When we opened, there wasn't an industry category to describe what we were doing. Some 16 years and more than 900 restaurants later, we compete in a category of dining now called "fast-casual," the fastest growing segment of the restaurant industry, where customers expect food quality that's more in line with full-service restaurants, coupled with the speed and convenience of fast food.…

    • 441 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics