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INTRODUCTION Change is an inherent feature inmost organizations today be it public or private. It may be affected by factors which are internal or external to the organization. According to Burnes, (2004) a change program is a term that is used to refer to the co-ordination of a structured period of transition from Situation A to Situation B in order to achieve lasting change. A change programme is essential to an organization in that is experiencing change as it caters for the effects the ongoing or impending change may have on people. However prior to a change it is important to carry out a SWOT and PESTEL analysis due to for example a changing macroeconomic environment may necessitate for change in an organization a decrease in the revenue may lead to the changes in an organization. So this assignment will focus on explaining what a SWOT and PESTEL are and bring out the importance conducting them out before doing a change programme.

PESTEL
Matanhire andMazhazha-Nyandoro(2002) note that organizational transformation usually emanates from the organization’s external environment. The changes derive from the shifts in the relationships between the organisation as an entity and its environment. These changes in relationships result in organisations altering and adjusting aspects such as markets ,suppliers ,clients to be served .These changes can best be determined by conducting a PESTEL analysis. According…. to the PESTEL framework is a rigorous approach to identifying an understanding the main external environmental factors which affect an organization. It plays a role in focusing organizations on the choices open to them and the constraints and risks involved in these choices.

POLITICAL FACTORS
The key issues in the political environmental relate to the political shifts instigated by the government of the day. This may include issues such as trade liberalization , tax policy, deregulation of industries, the perceived role of government, statutory



Bibliography: Burnes, B (1992) Managing Change; London, Pearson Education Limited Burnes, B (2004) Managing Change; London, Pearson Education Limited Cole, A.J (2000) Beyond change management, Legal Printers, London Kavhayi A.(2000) Study of the Management Process, A Case Study of a Zimbabwean Oil Company( unpublished) Lewin K (1958),Field Theory in Social Science, Harper and Row Matanhire T and. Mazhazha- Nyandoro Z F( 2002); Change Management, Zimbabwe Open University

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