Celcom Malaysia Corporate and Business Analysis
1.0 EXECUTIVE SUMMARY
1988 witnessed the dynamic birth of celcom, a leading mobile phone telecommunications provider in Malaysia. Since its inception, celcom has steadily made its presence felt in the Malaysian market. It has, always continued to spread its wings and is undeterred by the dynamic nature of the mobile communication industry.
Our brand vision is about pleasing our customers and exceeding their expectation. It is our company's goal to empower the customers with choices and innovative solutions that will give them greater control and freedom to live it to the fullest. (Dato' Sri Jamaludin Ibrahim, C.E.O, celcom)
Setting up a team of quality directors and staffs, has transited celcom from first-generations to second-generation market leaders. For celcom, communication is a serious business. This is why we have mainly products and service geared toward maintaining business voices. This products and services includes business prepaid plan, business supplementary plan, business post-paid plan and business satellite. A major challenge facing celcom is how to increase profit and maintain their competitive advantage in the Malaysian market. (Celcom Official Website, 2009)
An evaluation of the company's internal strength and weakness and external threats and opportunities served as the foundation for this strategic marketing plan. The plan focuses on the company's growth, strategic analysis suggesting ways in which it can build on existing customer relationship and launching of the new product and/ or services targeted to specific customer niche. Our new marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to our target market segments, the small business and high-end home office users, in our local market.
This is a sample planned market sale for the first three months of introduction to the market.
2.0 BUSINESS MISSION AND VISION
To delight our customers.
To build a profitable enterprise that maximizes
1988 witnessed the dynamic birth of celcom, a leading mobile phone telecommunications provider in Malaysia. Since its inception, celcom has steadily made its presence felt in the Malaysian market. It has, always continued to spread its wings and is undeterred by the dynamic nature of the mobile communication industry.
Our brand vision is about pleasing our customers and exceeding their expectation. It is our company's goal to empower the customers with choices and innovative solutions that will give them greater control and freedom to live it to the fullest. (Dato' Sri Jamaludin Ibrahim, C.E.O, celcom)
Setting up a team of quality directors and staffs, has transited celcom from first-generations to second-generation market leaders. For celcom, communication is a serious business. This is why we have mainly products and service geared toward maintaining business voices. This products and services includes business prepaid plan, business supplementary plan, business post-paid plan and business satellite. A major challenge facing celcom is how to increase profit and maintain their competitive advantage in the Malaysian market. (Celcom Official Website, 2009)
An evaluation of the company's internal strength and weakness and external threats and opportunities served as the foundation for this strategic marketing plan. The plan focuses on the company's growth, strategic analysis suggesting ways in which it can build on existing customer relationship and launching of the new product and/ or services targeted to specific customer niche. Our new marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to our target market segments, the small business and high-end home office users, in our local market.
This is a sample planned market sale for the first three months of introduction to the market.
2.0 BUSINESS MISSION AND VISION
To delight our customers.
To build a profitable enterprise that maximizes
References: Celcom 's Official Website 2009, accessed on 10 July 2009, Joe, T, John, B & Keith, P, 2005, managing innovation: integrating technological, market and organizational change, 3rd Ed, john Wiley, England. William, D & Jerome, M 1999, Basic marketing: a global-management approach, McGraw-hill, London. William, M & Ferrell, O 2005, marketing: concept and strategies, 10th Ed, Houghton Mifflin, New York. www.ilokabennethchiemelie.com