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Case Study Sun Cellular

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Case Study Sun Cellular
Sun Cellular

A Study
For the course on
Management Information Systems Concepts
(MIS-CON)

Submitted by:
Ayusa, Arianne E.
Pitao, Jennifer L.

Ms Diane Lim
Teacher

November 2, 2010

1.0 Introduction

1.1 Purpose of the Study
The purpose of this study is to analyze and assess a company’s existing system and identify strategies that can be helpful to the company in terms of efficiency of the processes.

In order to achieve the purpose of the study, the group would like to know the chosen company by identifying its profile and its existing system which includes business processes, mission and vision, strengths and weaknesses, the company’s status, and the company’s stand on different issues of the society.

1.2 Scope of Organization Selected
Sun Cellular is considered as a medium scaled company since it is only located here in the Philippines and not internationally. It has only 100+ employees.

1.3 Objectives of the Study
The main objectives of the study are
• to familiarize the processes of the chosen company,
• to determine the internal and external environment of the company,
• to analyze the gathered data, and
• to propose solutions or strategies to the company

2.0 The Organization

2.1 Profile of the Company
Sun Cellular is one of the topmost mobile telecommunications company in the Philippines. It was founded by Digital Telecommunications Philippines (DIGITEL) last September 2001 to provide wireless public and private telecommunication services. Having more than 80 branches nationwide, it caters to hundreds of employees.

2.2 Products/Services
Sun Cellular offers a wide range of wireless private and public telecommunication services in local and international market. It offers different products like postpaid, prepaid, broadband and services like value added services and corporate solutions.

The postpaid, commonly known as a plan, is composed of different subscription plans that the customer can choose in order to



References: Digital Telecommunications Philippines, Inc. (2009). Digitel. About us. Retrieved October 6, 2010 from http://digitel.webready.ph/index.php?option=com_content&task=view&id=14&Itemid=29. Sun Cellular (2009). Sun Cellular. About us. Retrieved October 6, 2010 from http://www.suncellular.com.ph/about_us.php.

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