Case Study Of Qmobile: Building Brand Image Through Product Extension

Qmobile: Building Brand Image through Product Extension
Introduction:
Zeeshan akhtar founder of QMobile looking outside of the window with cup of tea, he was in deep thought that’s why he cannot listen the knock at the door, MR. Muhammad usman enters the room without permission and call the Mr. akhtar when he came out from deep thought and welcome the usman with big smile and after asking some formal question he ask him about detail report on which he discussed with all department manager, this was important meeting because in that meeting CEO want their product extension and now they ask to their highly eligible manager to give him detail report about new product launching, he want ideas with pros and cons,
Qmobile is a nearby portable brand
The new item A brand's "extendibility" relies on upon how solid purchaser's affiliations are to the brand's qualities and objective is known as a twist off. Association utilizes this methodology to build and influence brand value, lately, mark augmentation was favored by numerous organizations to decrease cost as well as to minimize the danger of item disappointment. It builds the possibility of shopper acknowledgement because of mindfulness about guardian brand. Essential component is guardian brand notoriety. On the off chance that notoriety of guardian brand is high, then there is a high risk of accomplishment for brand augmentation. It is concluded from investigate that starting new item in same guardian brand classification have high risk of achievement while n
While hitting the accurate day is testing, dispatching amid the essential window of chance to speak to clients is discriminating. In the event that you dispatch too soon, clients may not be prepared to comprehend the quality. Dispatch past the point of no return and you may overlook the main issue at which clients need the profits advertised. An item dispatch is frequently a represent the moment of truth minute for a little organization, whether its a maker working through wholesale and retail outlets, or a retailer attempting to pull in clients to another item. Powerful timing is basic to drawing in clients and upgrading income and benefit on another item. The brand of Qmobile began few years once again with the dedication to cater each one class of Pakistani market through their great quality mobile phones. The primary different peculiarity of Q telephones is that it is the main Pakistani mark in cell telephones advertise that has made a solid place in the personalities of clients inside a short compass of time. Today, Qmobile positions itself as the second biggest cellular telephone mark in Pakistan that has situated itself definitely in the personalities of customers.so this is correct time to bring change for individuals on the grounds that individuals from