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Case Study 7

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Case Study 7
Case Study 7-2: BALANCED SCORECARDS AT BICOCO
1) They realized that balanced scorecards help the departments look beyond their own operations and they could activate everyone in the company by putting sensible goals related to the main goals of the company. Also it improves communications by providing a focal point and common language around the key value drivers of the organization and it helps IT recognized other business areas which enhance the cooperation among departments. Besides, it would help the company to get to know the needs of the customers and expectations. It might also provide better financial data.

2) In BIOCO way, the company’s vision and strategy are translated into a long-term corporate strategic plan, which in turn is used to design the corporate strategy map. I think it helps the IT department align its goals with it because the balanced scorecards help the departments look beyond their own operation and enhance their cooperation with each other and IT department is not an exception. Using the cascade of balance for each department and knowing how the strategies should be done and assessed in different levels help analyzing the performance of the department; hence for IT department, it helps to have clear ways and meet the company’s demand for the business plan of the company. Therefore; IT has an important role to enhance the communication and cooperation among the departments and make the new way more adjustable for the company.

3) It highly depends on the strategy and vision of a company. But in my point of view; it is hard for a big companies to adjust to this plan because this plan needs the full integration and communication among the departments and large company mostly are decentralized and integration among them are difficult. So if a large company wants to implement BIOCO approach, it must be more centralized and increase the integration. Also it should modify and removed some strategic initiatives and use some metrics to make

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