Preview

Case One: the Dental Care Aisle of Confusion

Satisfactory Essays
Open Document
Open Document
439 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case One: the Dental Care Aisle of Confusion
Case One: The Dental Care Aisle of Confusion
Consumer Behavior
March 7, 2010

Case One: The Dental Care Aisle of Confusion Stimulus generalization transfer a response learned to one stimulus to a similar stimulus. The benefit of stimulus generalization outweighs the disadvantage in strategic marketing. In the market today buyers consider perceptions, needs, product loyalty, age and income when purchasing a product. Stimulus generalization allows the market to offer new products with new benefits into an existing brand name product. Consumers now have several options to choose from, but some consumers are confused because there are so many different products. Some consumers like to stick to the same brand, some like to try something new and some will experiment from time to time. The advantage is being able to make new products such as: mouthwash, different flavored toothpaste, whiting strip and many more. Some of the disadvantages it that there are so many brands and choices to choose from consumers are not sure what to buy. It is great that there are so many options, but consumer are not sure what products are the best and then they have to purchase the product to find out the results. Most people will stick to the products they are use to because they know they are going to satisfied with their decision. Consumers can become very confused about Crest and Colgate because there are so many different products to choose from. Some people would say that it is good to have many flavors to choose from, but Crest and Colgate are confusing consumers. Some examples of Colgate toothpastes are: Colgate Tarter Control, Colgate Sparkling White, Colgate Platinum Whitening, Colgate Total Plus Whitening, Colgate Sensitive Plus Whitening and Colgate Control Plus Whitening. When a consumer goes in the store to purchase toothpaste with all these options mostly likely they will become confused or stick with their current brand. Consumers are faced with the same confusing when

You May Also Find These Documents Helpful

  • Good Essays

    Everyone has his or her own personal preference towards buying generic or name brand products. When shopping in a grocery store does the type of pasta really matter to you? How about the type of macaroni and cheese you reach for? Same ingredients, same directions on how to mix and stir up the final manufactured goods but is it really the “same”. To a lot of people it might not make a difference, but like me, a lot of people prefer spending the extra 50 cents on a box of “Kraft Macaroni and Cheese” and it’s worth every penny.…

    • 1410 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Sunrise River Dental Shadow dental hygienist professionals who were working on the patient such as: • Educate the patients on how important it is to maintain good oral hygiene • Clean, polish, exam for cavities • Loose fillings, look for cracks in teeth and remove plaque • Do X-ray and count the teeth.…

    • 53 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    The more options there are to choose from the chances of the consumer actually picking one decrease. Also increased expectation for the particular chosen option is increased, making it easier for the consumer to feel dissatisfied due to the option lacking in any way. Once everything is decided, the consumer can feel further discontent is when they think about the other possibilities if they had chosen…

    • 884 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Mkt 421

    • 401 Words
    • 2 Pages

    Most people tend to buy things that are the latest trend. Brands are a great decision maker when it comes to trend buying. The more popular the brand, the more people want to buy that brand. People go for what is familiar as well. If they are familiar with a particular brand then they purchase items of trend, usually because they have bought that particular brand before and feel more comfortable buying that type of product of a certain brand. In this day and age, the more it cost the better it is. This of course is not the case. It is naturally the best thing to compare similar products before purchasing. Introducing a product that is of the latest trend can be difficult, marketing managers need to be innovative, captivating, and original!…

    • 401 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Logos Pathos Ethos

    • 339 Words
    • 2 Pages

    I will be analyzing a commercial about Colgate total where dental patients tell how and why their dentist advised them to switch to Colgate Total toothpaste.…

    • 339 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Psychology in Marketing

    • 626 Words
    • 3 Pages

    In today’s consumer market, much attention is paid to the psychology of the consumer. It is the leading factor in determining if a product will be marketed, when it will be marketed and where it will be marketed. To make these determinations companies have focused on certain psychological concepts. Examples of the psychological concepts and how they are used will also be discussed in this paper.…

    • 626 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    poem at 39

    • 3710 Words
    • 15 Pages

    Branding and Differentiation – Why are brands important to successful product trial and repeat purchases? Why is there a need to differentiate a product or service from others, given the level of competition in a market?…

    • 3710 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    A brand in a product category characterised by extended decisions that is not in the evoked set requires a(n) ________________ strategy.…

    • 2379 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Consumer Decision Process

    • 1042 Words
    • 5 Pages

    The starting point of any purchase decision is a customer need. Need recognition occurs when an individual senses a difference between what he or she perceives to be ideal versus the actual state of affairs. Marketers must know consumers’ needs; they have a better idea of how to improve the products, more effective programmes and more user-friendly distribution channels. Firms sometimes make mistakes of developing new products based on what they able to manufacture instead of based on what consumers want to buy. Procter & Gamble have made the mistake of flooding the market with unnecessary product variations. The company said its goal was to offer more choices to consumers, but unfortunately the choices didn’t meet any unmet needs. In term of…

    • 1042 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Gender is defined as “the state of being male or female typically used with reference to social and cultural differences rather than biological ones” (Connell). Society has attempted to define what a man or a woman should be which in turn is reflected in everyday life. Women are supposed to be emotional and they love to wear pink. Men are suppose to be masculine, wear blue, and are the head of the household. These are just some of the stereotypes that plague many of our cultures. These narrow-minded views that are embedded in us from early child development, lead to more detrimental issues that affect women today such as violence.…

    • 395 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Dental Care Case Study

    • 1347 Words
    • 6 Pages

    1. What are the major forces that are leading to change in the dental industry and dental practice in the U.S.? How do you see these forces impacting your dental career?…

    • 1347 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Country Manager

    • 820 Words
    • 5 Pages

    -The firm has 21 different combinations of these available to introduce as unique SKU’s (stock keeping unity)…

    • 820 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Usually, a new product would have a strong brand image and consumers would form a habit of the usage if the product is the first one to the market. It’s difficult for the followers to compete in the same market with the same target consumers. Crest Whitestrips is definitely an effective product and it even won the challenge before the NAD. P&G did a test about Simply White and came out the results that it was gone in five minutes which means Whitestrips is more effective than Simply White. However, the perception of the consumer about the product is much more important than its actual effect. About 50% of the consumers whou had tried Simply White thought the product worked, which is significant for Colgate to win over P&G.…

    • 796 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Gillette, an established market leader in shaving products, is planning a foray into skin care products for men. How can the company use stimulus generalisation to market these products ? Can instrumental conditioning also be applied in this marketing situation ? How ?…

    • 254 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Pepsodent

    • 3371 Words
    • 14 Pages

    Pepsodent is a toothpaste brand with a flavor that is minty derived from Sassafras. The toothpaste brand is owned by Unilever (Pepsodent Official website, 2012).Pepsodent is regarded as one of the leading product in oral care. This paper assesses the present situation of Pepsodent so as to provide recommendations on it definite toothpaste brand line.…

    • 3371 Words
    • 14 Pages
    Best Essays

Related Topics