Case Analysis of Inadequate Planning in the Mnc Management
Case analysis of Inadequate Planning in the
MNC management
- Google Korea
Szent Istvan University
Erasmus from South Korea
Jeongeun PARK
[INDEX]
Ⅰ. Introduction
Ⅱ. Theoretical background 1 - MNC
2.1. Challenges for the multinationals
2.2. Glocalization
Ⅲ. Theoretical background 2 – Planning in Management
3.1. Planning in management
3.2. Planning in the multinational corporation
Ⅲ. Case analysis – Google Kroea
Ⅴ. Suggestion
Ⅵ. Conclusion
> References
Ⅰ. Introduction
I’m pretty sure that everybody who uses Internet knows what ‘Google’ is.
Google (wikipedia) is the name of an American multinational corporation which provides Internet-related products and services such as Internet search engine, cloud computing, software and advertising technologies. The company gives us online productivity services including e-mail service (named Gmail), an office suite, and social networking. These days, they’re leading the development of the
Android mobile operating system as well. As you know, this kind of things related with communication in online is really getting more important day by day. So I can say this corporation is very influential to us nowadays because most people want or need to use this kind of services and products every day.
Among products of Google, Google Web search engine is the most popular service that we can search for information we want to know. There are some evidences; according to market research published by comScore in
November 2009, Goggle web is the dominant engine in the US market with a market share of 65.6%. At the same time, it is ranked #1 in the world according to the three-month Alexa traffic rankings (Alexa, 2012). Additionally for fun, in these days, when we have some question no matter what it is, we sometimes make a joke by saying “Hey, just googling!”
However, there is an interesting thing about Google search engine. As I wrote, Google web is one of the most popular search engines, so it
MNC management
- Google Korea
Szent Istvan University
Erasmus from South Korea
Jeongeun PARK
[INDEX]
Ⅰ. Introduction
Ⅱ. Theoretical background 1 - MNC
2.1. Challenges for the multinationals
2.2. Glocalization
Ⅲ. Theoretical background 2 – Planning in Management
3.1. Planning in management
3.2. Planning in the multinational corporation
Ⅲ. Case analysis – Google Kroea
Ⅴ. Suggestion
Ⅵ. Conclusion
> References
Ⅰ. Introduction
I’m pretty sure that everybody who uses Internet knows what ‘Google’ is.
Google (wikipedia) is the name of an American multinational corporation which provides Internet-related products and services such as Internet search engine, cloud computing, software and advertising technologies. The company gives us online productivity services including e-mail service (named Gmail), an office suite, and social networking. These days, they’re leading the development of the
Android mobile operating system as well. As you know, this kind of things related with communication in online is really getting more important day by day. So I can say this corporation is very influential to us nowadays because most people want or need to use this kind of services and products every day.
Among products of Google, Google Web search engine is the most popular service that we can search for information we want to know. There are some evidences; according to market research published by comScore in
November 2009, Goggle web is the dominant engine in the US market with a market share of 65.6%. At the same time, it is ranked #1 in the world according to the three-month Alexa traffic rankings (Alexa, 2012). Additionally for fun, in these days, when we have some question no matter what it is, we sometimes make a joke by saying “Hey, just googling!”
However, there is an interesting thing about Google search engine. As I wrote, Google web is one of the most popular search engines, so it
References: Alexa. (2012년 11월). http://www.alexa.com/siteinfo/google.com#에서 검색됨 Kang(Kilmo)Kevin. (2009년 12월 13일). “asia.cinet.com”. http://asia.cnet.com/blogs/google-koreaslocalization-goes-to-its-own-face-too-62114377.htm에서 검색됨 koreanclick. (2012년 10월). http://www.koreanclick.com/information/freedata_rankings.php 에서 검 색됨 urlfanx.. “urlfanx”. http://www.urlfanx.com/site/top_100/100.html에서 검색됨 wikipedia. . “Wikipedia”. http://en.wikipedia.org/wiki/Glocalization에서 검색됨 http://en.wikipedia.org/wiki/Multinational_corporation http://www.managementstudyguide.com/management_functions.htm http://smallbusiness.chron.com/basic-steps-management-planning-process-17646.html