Case Analysis
Overview
The case exposes problems that a world leading mobile telecommunication handheld producing company is facing under the pressure of complex internal and external challenges. The company, Research In Motion (RIM), is experiencing success in the smart phone market with explosive growth rate and big market share. The BlackBerry products which integrate different functions have reached 14 million subscribers worldwide and have over $ 6 billion in revenue. However, the great potential smart phone market also comes along with intense competition. RIM can hardly rest on its success and have to face other strong competitors. Meanwhile, several SHRD problems arise from the explosive growth of RIM. The R&D, the key factor to RIM’s success, has increased significantly both in terms of total number of employees as well as geographic scope of its operation. The explosive growth has caused great pressure on the R&D team. What’s more, great demand for engineers has made the talent and space scarce. Several feasible options are offered in the case, providing solutions to address the SHRD issues. The company is facing the problem in finding the way to manage its explosive growth.
Environment Analysis
RIM is operating in a sunrise market, a market with great potential and immense competition. RIM is the leading figure in the telecommunication market with explosive growth. BlackBerry which is RIM’s featured products, has reached 14 million subscribers worldwide and has over $6 billion in revenue.( Mazutis, 2011) RIM has more than 100,000 enterprise customers and an estimated 42 percent market share of converged devices thanks to its “push” e-mail architecture and built on security.( Mazutis, 2011) Besides North America, the telecommunication market has great potential worldwide. In China, there are over 524 million subscribers with only 39 percent penetration. (Mazutis, 2011) India is also experiencing fast growth rate with a 60 per cent increase and only 21 per
The case exposes problems that a world leading mobile telecommunication handheld producing company is facing under the pressure of complex internal and external challenges. The company, Research In Motion (RIM), is experiencing success in the smart phone market with explosive growth rate and big market share. The BlackBerry products which integrate different functions have reached 14 million subscribers worldwide and have over $ 6 billion in revenue. However, the great potential smart phone market also comes along with intense competition. RIM can hardly rest on its success and have to face other strong competitors. Meanwhile, several SHRD problems arise from the explosive growth of RIM. The R&D, the key factor to RIM’s success, has increased significantly both in terms of total number of employees as well as geographic scope of its operation. The explosive growth has caused great pressure on the R&D team. What’s more, great demand for engineers has made the talent and space scarce. Several feasible options are offered in the case, providing solutions to address the SHRD issues. The company is facing the problem in finding the way to manage its explosive growth.
Environment Analysis
RIM is operating in a sunrise market, a market with great potential and immense competition. RIM is the leading figure in the telecommunication market with explosive growth. BlackBerry which is RIM’s featured products, has reached 14 million subscribers worldwide and has over $6 billion in revenue.( Mazutis, 2011) RIM has more than 100,000 enterprise customers and an estimated 42 percent market share of converged devices thanks to its “push” e-mail architecture and built on security.( Mazutis, 2011) Besides North America, the telecommunication market has great potential worldwide. In China, there are over 524 million subscribers with only 39 percent penetration. (Mazutis, 2011) India is also experiencing fast growth rate with a 60 per cent increase and only 21 per
References: Mazutis, D, (2011)， Research in Motion: Managing Explosive Growth. Richard Ivey School of Business, The University of Western Ontario.