carmex case study
1. a. the Advantages and disadvantages for the Carmex Marketing Team in collecting data to narrow the flavor choices from three to two using an online survey of a cross- section of internet Households are :
Advantages Disadvantages
1. This is a way of marketing research tool.
2. May Gain a new Likes to the Brand.
3. Increase Carmex brand name known ability.
4. Survey over the internet will be less cost.
5. Encourage the new customers to give it a try as internet households interested in online coupons and products ads and etc,. 1. Has a very broad Segment to target that may end up but not giving the answers they needs.
2. Household may not like to complete a survey that involves writing their names and giving out their personal details.
3. The results will not be accurate enough to build a marketing research “in a result of inaccurate segmentation”.
4. Takes lot of time “time consuming”.
1. b. the Advantages for the Carmex Marketing team in collecting data to narrow the Flavor Choices from three to two using an online survey of Carmex Facebook Likers.
Advantages Disadvantages
1. Facebook is not just a social media but it is a marketing research tool.
2. Help to Target Exactly their Marketing Segment.
3. Receive Answers that are accurate that doesn’t have to be filtered later “on our Consumers or not consumer basis”.
4. Increase the interactivity between Carmex Brand and Its consumers”likers”.
5. Carmex will receive the Answers very quickly “within 5 minutes Carmex will receive dozen votes and, by the end of the business day Carmex can very easily have over 500 Responses. Accordingly to the Textbook.
6. This will help to increase the likers & engagement.
7. This is an opportunity to increase Facebook community or potentially.”Gerst Adds in textbook.
8. Reduces the cost of the marketing research to find the 2 favorable flavors. 1. Consumers can be less likely to respond to a survey that has to enter data or writing statements. They prefer
Advantages Disadvantages
1. This is a way of marketing research tool.
2. May Gain a new Likes to the Brand.
3. Increase Carmex brand name known ability.
4. Survey over the internet will be less cost.
5. Encourage the new customers to give it a try as internet households interested in online coupons and products ads and etc,. 1. Has a very broad Segment to target that may end up but not giving the answers they needs.
2. Household may not like to complete a survey that involves writing their names and giving out their personal details.
3. The results will not be accurate enough to build a marketing research “in a result of inaccurate segmentation”.
4. Takes lot of time “time consuming”.
1. b. the Advantages for the Carmex Marketing team in collecting data to narrow the Flavor Choices from three to two using an online survey of Carmex Facebook Likers.
Advantages Disadvantages
1. Facebook is not just a social media but it is a marketing research tool.
2. Help to Target Exactly their Marketing Segment.
3. Receive Answers that are accurate that doesn’t have to be filtered later “on our Consumers or not consumer basis”.
4. Increase the interactivity between Carmex Brand and Its consumers”likers”.
5. Carmex will receive the Answers very quickly “within 5 minutes Carmex will receive dozen votes and, by the end of the business day Carmex can very easily have over 500 Responses. Accordingly to the Textbook.
6. This will help to increase the likers & engagement.
7. This is an opportunity to increase Facebook community or potentially.”Gerst Adds in textbook.
8. Reduces the cost of the marketing research to find the 2 favorable flavors. 1. Consumers can be less likely to respond to a survey that has to enter data or writing statements. They prefer