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Car Project

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Car Project
Executive Summary

Yuantong Car Group is the biggest car marketing group in Zhejiang. This project’s aim is to open a fast car care store of Yuantong Car Group in the western part of Hangzhou in order to offer best service and hospitality to drivers.

Our market survey shows that there is an increasing number of private cars in Hanghzou. And a fast car care store will be very promising.

Yuantong Fast Car Care Store will be located on Fengtan Road where there are some big residential areas,people living there have great consuming capacities. Our store will provide car beauty and car care service with reasonable price.

The fast car care store will have a total floor area of 250 meters. There will be fifteen employees. The first round investment will be RMB 600,000. According to the standard portfolio, there are will be five cars every day and the service for each car will cost around RMB320, revenue of the first year is expected to reach RMB 230,000.

I. Introduction
According to the traffic police department statistics, at the end of 2006, there were 260 thousand cars in Hangzhou, the cars stock increased 13%. On July of 2007, the cars stock had reached17.8%.There was an increasing number of cars in Hangzhou.

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With the rapid growth of the private vehicles, more convenient and quality services are required. Consumption tends to be systemized. So it will be necessary to offer fast auto services in China.

After a market survey and the vehicles traffic flow test, our company decided to establish a fast car care service store on Fengtan Road. Because this road is near some big residential areas, people living there have great consuming capacities.

Yuantong Car Group will name this store as “ Yuantong Fast Car Care Store” in the western part of the city. It will have a total floor area of 250 meters. There will be fifteen employees. The primary business is to offer car beauty and care service. The first round

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