capsim report
Example Report for Task 1
Ben Dover
Semester 2, 2011
Student ID: 1016500
Email:
Course Coordinator: Dr Rodney Farr-Wharton
Executive Summary
Innovations can create a huge opportunity for success, as they enable a company to create a competitive advantage by having differentiated products, services or business models. Hence an innovative strategy is highly recommended in order to achieve high business growth, in case you are willing to expose you to a higher degree of risk. Being successful with an innovative strategy requires a multidimensional approach and an integrative strategic management.
This content is highlighted from a theoretical point of view and confirmed by my personal experiences in the business simulation game capsim. However the financial performance after round 4 is worse than the competition, double digit growth in sales and a market share of more than twenty percent in the three fastest growing segments has been achieved. The main experiences can be concluded as follows: For being a successful market leader it is not sufficient to reach double-digit growth, instead you have to keep an eye on the competition and have to achieve higher growth rates than the competitors. Vision, mission and strategic goals are important and build a guideline for every decision, but it is hard to stick to an innovative strategy, which requires high investment, in case of financial problems. Applying an innovative strategy is combined with adventure and a high exposure to risk. It can be detected that implementing an innovative strategy in real life is very complex and that small mistakes can have a negative impact in the long term. However mistakes can happen fast, as a multitude of multidimensional decisions has to be taken as an entrepreneur. As the literature is not able to support you in the complex decision process, gathering experiences is highly recommended.
Table of Contents
Ben Dover
Semester 2, 2011
Student ID: 1016500
Email:
Course Coordinator: Dr Rodney Farr-Wharton
Executive Summary
Innovations can create a huge opportunity for success, as they enable a company to create a competitive advantage by having differentiated products, services or business models. Hence an innovative strategy is highly recommended in order to achieve high business growth, in case you are willing to expose you to a higher degree of risk. Being successful with an innovative strategy requires a multidimensional approach and an integrative strategic management.
This content is highlighted from a theoretical point of view and confirmed by my personal experiences in the business simulation game capsim. However the financial performance after round 4 is worse than the competition, double digit growth in sales and a market share of more than twenty percent in the three fastest growing segments has been achieved. The main experiences can be concluded as follows: For being a successful market leader it is not sufficient to reach double-digit growth, instead you have to keep an eye on the competition and have to achieve higher growth rates than the competitors. Vision, mission and strategic goals are important and build a guideline for every decision, but it is hard to stick to an innovative strategy, which requires high investment, in case of financial problems. Applying an innovative strategy is combined with adventure and a high exposure to risk. It can be detected that implementing an innovative strategy in real life is very complex and that small mistakes can have a negative impact in the long term. However mistakes can happen fast, as a multitude of multidimensional decisions has to be taken as an entrepreneur. As the literature is not able to support you in the complex decision process, gathering experiences is highly recommended.
Table of Contents