Campbell Soup Swot Analysis
Campbell Soup
Campbell Soup was founded in 1869 by Joseph Campbell and Abraham Anderson in Camden, New Jersey; where for over 140 years their headquarters has been located. With a company mission statement of: “Nourishing people’s lives everywhere, every day…[Campbell] inspires to produce high-quality, wholesome products that are trusted the world over and to make a positive difference in the world we live in” (Campbell 2012). Campbell Soup Company has continued to grow and flourish throughout the years. Campbell is now an international company with production facilities in 16 countries, employing approximately 17,700 employees worldwide; Campbell products are sold in more than 120 countries around the globe.1 According to a report …show more content…
The report describes the company 's strategies, policies, and programs to honor its responsibilities to its communities, consumers, and employees; as well as to advance sustainable business practices. Campbell’s continued to build upon these with their 2011 strategic plan which rests on four key pillars: (1) Nourishing Our Planet, (2) Nourishing Our Consumers, (3) Nourishing Our Neighbors, and (4) Nourishing Our Employees.
Nourishing Our Planet encompasses Campbell’s commitment to finding ways to reduce their corporate environmental footprint through addressing areas such as energy, carbon intensity, water conservation, waste management, sustainable packaging, and sustainable agriculture. By the year 2020, Campbell’s goal is to “Cut the environmental footprint of our product portfolio in half (water and greenhouse gas [GHG] emissions/tonne product produced)” (Campbell’s …show more content…
Keeping their customers’ health in mind will help insure that Campbell soup will continue to be the consumer’s #1 choice. Campbell’s Soup Company has further diversified its products by acquiring companies such as Pace, Prego, and Swanson, to name a few; and by doing this, they increase the stability of the Campbell company.
With the Nourishing Our Neighbors campaign, the Campbell Soup Company continues to demonstrate their belief in giving back to its neighbors. Campbell’s provides financial support to organizations serving local communities through a range of programs including: The Campbell Soup Foundation, Dollars for Doers, Disaster Relief Campaigns, and Labels for Education, along with many others. Examining Nourishing our Employees reveals that Campbell Soup realizes its long term success depends on its employees. With this in mind, Campbell Soup has tried to create a working environment in which their employees feel that employee safety is a top priority. Campbell’s leadership also wants their employees to feel secure in the stability of the company. As a company, Campbell’s strives to encourage innovation, reward results, and embody Campbell values within their employee population.
Campbell Soup was founded in 1869 by Joseph Campbell and Abraham Anderson in Camden, New Jersey; where for over 140 years their headquarters has been located. With a company mission statement of: “Nourishing people’s lives everywhere, every day…[Campbell] inspires to produce high-quality, wholesome products that are trusted the world over and to make a positive difference in the world we live in” (Campbell 2012). Campbell Soup Company has continued to grow and flourish throughout the years. Campbell is now an international company with production facilities in 16 countries, employing approximately 17,700 employees worldwide; Campbell products are sold in more than 120 countries around the globe.1 According to a report …show more content…
The report describes the company 's strategies, policies, and programs to honor its responsibilities to its communities, consumers, and employees; as well as to advance sustainable business practices. Campbell’s continued to build upon these with their 2011 strategic plan which rests on four key pillars: (1) Nourishing Our Planet, (2) Nourishing Our Consumers, (3) Nourishing Our Neighbors, and (4) Nourishing Our Employees.
Nourishing Our Planet encompasses Campbell’s commitment to finding ways to reduce their corporate environmental footprint through addressing areas such as energy, carbon intensity, water conservation, waste management, sustainable packaging, and sustainable agriculture. By the year 2020, Campbell’s goal is to “Cut the environmental footprint of our product portfolio in half (water and greenhouse gas [GHG] emissions/tonne product produced)” (Campbell’s …show more content…
Keeping their customers’ health in mind will help insure that Campbell soup will continue to be the consumer’s #1 choice. Campbell’s Soup Company has further diversified its products by acquiring companies such as Pace, Prego, and Swanson, to name a few; and by doing this, they increase the stability of the Campbell company.
With the Nourishing Our Neighbors campaign, the Campbell Soup Company continues to demonstrate their belief in giving back to its neighbors. Campbell’s provides financial support to organizations serving local communities through a range of programs including: The Campbell Soup Foundation, Dollars for Doers, Disaster Relief Campaigns, and Labels for Education, along with many others. Examining Nourishing our Employees reveals that Campbell Soup realizes its long term success depends on its employees. With this in mind, Campbell Soup has tried to create a working environment in which their employees feel that employee safety is a top priority. Campbell’s leadership also wants their employees to feel secure in the stability of the company. As a company, Campbell’s strives to encourage innovation, reward results, and embody Campbell values within their employee population.