Cafe Nero Environment, Swot Analysis, Smart Objectives
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Caffè Nero Facts 3
Environment Analysis 3 SWOT Analysis 5 SMART OBJECTIVES 6 SEGMENTATION 7 Marketing strategies 7 7Ps 8 Monitor and evaluating plan 10 Conclusion 10
FACTS | Gerry Ford set Caffe Nero up in 1997. His ambition was to bring a continental-style café to Great Britain with authentic Italian coffee, extremely good customer service, fresh delicious food in a neighbourhood setting with a friendly, relaxing environment.
The group moved outside London for the first time in 1999, opened in Manchester as well as being rated "The best coffee house".In March 2001, Caffè Nero took part in the London Stock Exchange and then became the most popular coffee house organization in the UK. By the end of the year, Caffè Nero had 80 coffee houses in 24 cities and towns.
From 2002 to 2004, it has purchased stores from other suppliers to expand the product lines and locations. In October 2005, Business Week magazine assessed Caffe Nero was the 20th fastest growing company in Europe.In early 2007, Gerry Ford led a management buy-out of Caffè Nero and it became the largest privately owned, independent coffee house brand in the UK valued at circa £250m ($500m).
Up to now, Caffè Nero have already more than 400 coffee houses in total, approximately 3,000 staffs, and has developed into one of the best recognised, most satisfied food and drink brands in all of Britain. | | (History 2008) | |
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Environment Analysis
There are certain forces, inside and
Caffè Nero Facts 3
Environment Analysis 3 SWOT Analysis 5 SMART OBJECTIVES 6 SEGMENTATION 7 Marketing strategies 7 7Ps 8 Monitor and evaluating plan 10 Conclusion 10
FACTS | Gerry Ford set Caffe Nero up in 1997. His ambition was to bring a continental-style café to Great Britain with authentic Italian coffee, extremely good customer service, fresh delicious food in a neighbourhood setting with a friendly, relaxing environment.
The group moved outside London for the first time in 1999, opened in Manchester as well as being rated "The best coffee house".In March 2001, Caffè Nero took part in the London Stock Exchange and then became the most popular coffee house organization in the UK. By the end of the year, Caffè Nero had 80 coffee houses in 24 cities and towns.
From 2002 to 2004, it has purchased stores from other suppliers to expand the product lines and locations. In October 2005, Business Week magazine assessed Caffe Nero was the 20th fastest growing company in Europe.In early 2007, Gerry Ford led a management buy-out of Caffè Nero and it became the largest privately owned, independent coffee house brand in the UK valued at circa £250m ($500m).
Up to now, Caffè Nero have already more than 400 coffee houses in total, approximately 3,000 staffs, and has developed into one of the best recognised, most satisfied food and drink brands in all of Britain. | | (History 2008) | |
| | |
Environment Analysis
There are certain forces, inside and
References: : History 2008. Retrieved June 5, 2010, from http://www.caffenero.com/CompanyInfo.asp?Section=History Dibb, S.; Simkin, L.; Pride, W; Ferrel, O. (1994). Marketing Concepts and Strategies (2nd European ed.). Boston: Houghton Mifflin Company. Boyd, H., & Walker, O. (1990). Marketing Management: A Strategic Approach. Boston: Irwin. Kotler, P., & Armstrong, G. (2004). Principles of Marketing (10th ed.). New Jersey: Prentice Hall. Dalrymple, D., & Parsons, L. (1986). Marketing Management: Strategy and Cases (4th ed.). New York: John Wiley & Sons. SMART Objectives n.d., Retrieved June 7, 2010, from http://changingminds.org/disciplines/hr/performance_management/smart_objectives.htm Caffe Nero ADD 2006. Retrieved June 10, 2010, from http://www.growthcompany.co.uk/recommendations/24029/caffe-nero.thtml Caffè Nero website. Retrieved May 25, 2010, from http://www.caffenero.com/