Buying Behivior of Customers of Qubee Bd
Introduction:
Every company goes through an intense planning session to identify customers’ needs, wants and demands by developing and designing product or service to meet their expectations in order to make profit by creating customer equity.
Qubee is a new and exciting company from Augere providing fast and reliable broadband internet services to residential and business customers across Bangladesh. They believe that everyone should be able to enjoy trouble-free access to the internet and the world of opportunities that it brings. Their aim is to make a magical internet experience available to everyone, everyday, without exception.
Qubee is the creation of a group of global telecoms professionals who saw that a new technology called 4G could really change the internet experience for millions of people worldwide. They are building a network of base stations to offer our brand of internet access right across Bangladesh. They have started in Dhaka, but quickly plan to do the same in cities nationwide.
Building a network like this needs to be done properly. So they have gathered a highly talented team right here in Bangladesh to build a company that’s determined to improve the internet experience for millions of people – not just here, but ultimately all over the world.
Objective of the study:
The primary objective of this study is to find out the marketing strategies of Qubee and segmenting, targeting and positioning for their service. The main objectives are:
- Showing the strategy that Qubee use to segment, target and position for their service
- Defining the marketing mix
- Analyzing SWOT
- Preparing ourselves for the job market
- Improving our report writing skills
- Being familiar with the practices of our theoretical knowledge and how they are implied in the real world
- Gathering practical knowledge about development of marketing strategy
- Knowing segmenting, targeting and positioning strategy
- Meeting the curiosity about stated
Every company goes through an intense planning session to identify customers’ needs, wants and demands by developing and designing product or service to meet their expectations in order to make profit by creating customer equity.
Qubee is a new and exciting company from Augere providing fast and reliable broadband internet services to residential and business customers across Bangladesh. They believe that everyone should be able to enjoy trouble-free access to the internet and the world of opportunities that it brings. Their aim is to make a magical internet experience available to everyone, everyday, without exception.
Qubee is the creation of a group of global telecoms professionals who saw that a new technology called 4G could really change the internet experience for millions of people worldwide. They are building a network of base stations to offer our brand of internet access right across Bangladesh. They have started in Dhaka, but quickly plan to do the same in cities nationwide.
Building a network like this needs to be done properly. So they have gathered a highly talented team right here in Bangladesh to build a company that’s determined to improve the internet experience for millions of people – not just here, but ultimately all over the world.
Objective of the study:
The primary objective of this study is to find out the marketing strategies of Qubee and segmenting, targeting and positioning for their service. The main objectives are:
- Showing the strategy that Qubee use to segment, target and position for their service
- Defining the marketing mix
- Analyzing SWOT
- Preparing ourselves for the job market
- Improving our report writing skills
- Being familiar with the practices of our theoretical knowledge and how they are implied in the real world
- Gathering practical knowledge about development of marketing strategy
- Knowing segmenting, targeting and positioning strategy
- Meeting the curiosity about stated