Business Plan of Swoldier Custom Tees
Custom Tee Business Plan
Entrepreneurship Project
Prepared by :
Albert Leo ( 11020001 )
David ( 11020007 )
Harianto Halim ( 11020011 )
Xavier Otto ( 11020027 )
ARM Class – IT 2011
Lecturer : Mr. Arifin Assaly
[Date]
TABLE OF CONTENT
EXECUTIVE SUMMARY.................................................................................................... 3
CHAPTER I : COMPANY BACKGROUND
A. PROFILES.............................................................................................................. 4
B. BRANDING............................................................................................................. 4
C. OBJECTIVES.......................................................................................................... 4
D. VISION AND MISSION............................................................................................ 4
E. KEYS TO SUCCESS............................................................................................... 5
F. CRITICAL RISKS..................................................................................................... 5
CHAPTER II : COMPANY OVERVIEW............................................................................ 6
A. COMPANY OWNERSHIP........................................................................................ 6
B. START-UP SUMMARY..............................................................................................6
C. LOCATION & FACILITIES.........................................................................................7
CHAPTER III :PRODUCT&SERVICE PLAN........................................................................ 8
A. PRODUCT &SERVICE DESCRIPTION...................................................................8
B. PRODUCT &SERVICE BUSINESS ANALYSIS………........................................ 10
a. COMPETITORS............................................................................................... 11
Entrepreneurship Project
Prepared by :
Albert Leo ( 11020001 )
David ( 11020007 )
Harianto Halim ( 11020011 )
Xavier Otto ( 11020027 )
ARM Class – IT 2011
Lecturer : Mr. Arifin Assaly
[Date]
TABLE OF CONTENT
EXECUTIVE SUMMARY.................................................................................................... 3
CHAPTER I : COMPANY BACKGROUND
A. PROFILES.............................................................................................................. 4
B. BRANDING............................................................................................................. 4
C. OBJECTIVES.......................................................................................................... 4
D. VISION AND MISSION............................................................................................ 4
E. KEYS TO SUCCESS............................................................................................... 5
F. CRITICAL RISKS..................................................................................................... 5
CHAPTER II : COMPANY OVERVIEW............................................................................ 6
A. COMPANY OWNERSHIP........................................................................................ 6
B. START-UP SUMMARY..............................................................................................6
C. LOCATION & FACILITIES.........................................................................................7
CHAPTER III :PRODUCT&SERVICE PLAN........................................................................ 8
A. PRODUCT &SERVICE DESCRIPTION...................................................................8
B. PRODUCT &SERVICE BUSINESS ANALYSIS………........................................ 10
a. COMPETITORS............................................................................................... 11