Business plan
I. The Organizational Plan
A. Summary Description of the Business
MISSION
“We intend to provide our customers with the best food kiosk experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality service.”
1. BUSINESS MODEL
STRATEGY (BUSINESS STRATEGY NOT MKTG)
Sales Strategies
Sales strategy will be based on the database marketing gathered and compiled. Therefore it can easily send out store promos, discount directly to customers. Also, using the database it can post upcoming events, new products through telephone, email and facebook account.
“The primary objective of a sales promotion and strategy is to improve the sales by predicting and modifying your target customer’s purchasing behavior and patterns. It is important not only to boost sales but to draw new customers and at the same time retaining older ones. “ Source: Sales Promotion Strategy: Small Business Bible.org
Advertising Strategies (SHOW PROOF)
The strategy to create awareness among potential customers is through traditional and web advertising. Flyers and tarpaulin are medium to be used to build interest. Flyers will be distributed in areas near the store such as transport terminals, school gates, office and hospital lobby, mall and supermarket entrance.
The store will also engage in modern strategy which is through the internet. This includes the facebook account, instagram and twitter. Word of mouth is also an effective tool of advertising especially if the store is serving unique and good food.
Based on the article published by morebusiness.com, “traditional advertising is not dead, but its importance has dwindled considerably over the last 10 to 20 years. Consider your traditional advertising sources carefully, and with the right strategy and target consumer, your small business marketing strategies can be successful.” Source: More Business.com, Published March 26, 2010
2.
A. Summary Description of the Business
MISSION
“We intend to provide our customers with the best food kiosk experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality service.”
1. BUSINESS MODEL
STRATEGY (BUSINESS STRATEGY NOT MKTG)
Sales Strategies
Sales strategy will be based on the database marketing gathered and compiled. Therefore it can easily send out store promos, discount directly to customers. Also, using the database it can post upcoming events, new products through telephone, email and facebook account.
“The primary objective of a sales promotion and strategy is to improve the sales by predicting and modifying your target customer’s purchasing behavior and patterns. It is important not only to boost sales but to draw new customers and at the same time retaining older ones. “ Source: Sales Promotion Strategy: Small Business Bible.org
Advertising Strategies (SHOW PROOF)
The strategy to create awareness among potential customers is through traditional and web advertising. Flyers and tarpaulin are medium to be used to build interest. Flyers will be distributed in areas near the store such as transport terminals, school gates, office and hospital lobby, mall and supermarket entrance.
The store will also engage in modern strategy which is through the internet. This includes the facebook account, instagram and twitter. Word of mouth is also an effective tool of advertising especially if the store is serving unique and good food.
Based on the article published by morebusiness.com, “traditional advertising is not dead, but its importance has dwindled considerably over the last 10 to 20 years. Consider your traditional advertising sources carefully, and with the right strategy and target consumer, your small business marketing strategies can be successful.” Source: More Business.com, Published March 26, 2010
2.