Business Plan
Executive Summary
Loudoun Lawn and Landscape, LLC is a company created to satisfy needs of consumers in the Loudoun County area. We seek to use our knowledge and experience in the green industry to quickly gain esteem and currency in our respected market place. Our lasting impression on each client will be our customer service. Through follow-up visits, punctuality, fair pricing, and all-around politeness we will earn the trust and respect of the community. Our company provides residential landscaping services as well as commercial maintenance bids done on weekly or monthly bases. We feel starting small yet diverse we can quickly turn profit and work to payout our debts. As we grow we seek to continually provide a better working environment for our employees through benefits and competitive wages. We feel that our employees are the people that will truly turn our operation into a successful venture. Our company is organized through a limited liability corporation. The president owns 60% of all shares, while the vice-president owns the remaining 40%. The president and the vice president will have a great amount of intellectual input into the company, however, when there is a dispute the president will always make the final decision. Organizing through an LLC gives our company a fair amount of liability protection, however, knowing the risks associated with our industry we seek to purchase $2 million in liability insurance. This policy gives us $1 million in liability and an additional $1 million under an umbrella policy. The policy will cost just over $8,000 annually. Realizing that our product is not a new concept we feel it is important to identify and become familiar with our competitors. Knowing who they are we can then begin to recognize their strengths and weaknesses. In Loudoun County we will compete with Trugreen, Scotts Lawncare, Lands End, Davey Tree Company and Lawn Care, and many other similar companies. These businesses
Loudoun Lawn and Landscape, LLC is a company created to satisfy needs of consumers in the Loudoun County area. We seek to use our knowledge and experience in the green industry to quickly gain esteem and currency in our respected market place. Our lasting impression on each client will be our customer service. Through follow-up visits, punctuality, fair pricing, and all-around politeness we will earn the trust and respect of the community. Our company provides residential landscaping services as well as commercial maintenance bids done on weekly or monthly bases. We feel starting small yet diverse we can quickly turn profit and work to payout our debts. As we grow we seek to continually provide a better working environment for our employees through benefits and competitive wages. We feel that our employees are the people that will truly turn our operation into a successful venture. Our company is organized through a limited liability corporation. The president owns 60% of all shares, while the vice-president owns the remaining 40%. The president and the vice president will have a great amount of intellectual input into the company, however, when there is a dispute the president will always make the final decision. Organizing through an LLC gives our company a fair amount of liability protection, however, knowing the risks associated with our industry we seek to purchase $2 million in liability insurance. This policy gives us $1 million in liability and an additional $1 million under an umbrella policy. The policy will cost just over $8,000 annually. Realizing that our product is not a new concept we feel it is important to identify and become familiar with our competitors. Knowing who they are we can then begin to recognize their strengths and weaknesses. In Loudoun County we will compete with Trugreen, Scotts Lawncare, Lands End, Davey Tree Company and Lawn Care, and many other similar companies. These businesses