Business Plan
University of the West Indies
Arthur Lok Jack, Graduate School of Business
INBA 6845 Design & Management of Innovative Start Ups
Table of Contents
Executive Summary 3
Marketing Strategy 7
Competitor and Risk Analysis 10
OPERATIONS AND MANAGEMENT 12
Financial projections 13
Milestone Schedule 15
Information Technology 17
References 19
Executive Summary
The purpose of this business plan is to gain financing for the proposed merchandising and distribution of In de Coco product. In de Coco is a high quality, eco-friendly, bio-degradable, versatile vessel which can also be used as a souvenir. These products are made from coconuts which are available in abundance on the island. According to marksdailyapple.com, “coconut seems to have a special place in Primal hearts. Judging from the forums, people are pretty taken with the fatty pseudo-nut and they’re always interested in new ways to consume the stuff.”
The management team of In de Coco consists of a board of highly qualified individuals considered stakeholders in our field of endeavor and community. The business team consists of the following individuals who will occupy offices in their respective fields; Calida Schamber- Marketing and Advertising, Kelvin Regisford- General Manager, Kristy Comissiong- Financial and Procurement, Susan Cadogan-Tenders and Bids, Tahirah David- Corporate Social Responsibility.
In de Coco company plans to capture the hearts of potential customers through our well organized strategic marketing strategy which consists of product launch, advertisements in local and regional magazines, social network and websites to a virtual store.
There are also plans to make these exotic products available to the markets at a medium to high price coupled with a premium quality which will be distributed throughout the region using strategic partners, souvenir shops and high end restaurants and bars within the hospitality industry.
In pursuing our corporate strategy the company
Arthur Lok Jack, Graduate School of Business
INBA 6845 Design & Management of Innovative Start Ups
Table of Contents
Executive Summary 3
Marketing Strategy 7
Competitor and Risk Analysis 10
OPERATIONS AND MANAGEMENT 12
Financial projections 13
Milestone Schedule 15
Information Technology 17
References 19
Executive Summary
The purpose of this business plan is to gain financing for the proposed merchandising and distribution of In de Coco product. In de Coco is a high quality, eco-friendly, bio-degradable, versatile vessel which can also be used as a souvenir. These products are made from coconuts which are available in abundance on the island. According to marksdailyapple.com, “coconut seems to have a special place in Primal hearts. Judging from the forums, people are pretty taken with the fatty pseudo-nut and they’re always interested in new ways to consume the stuff.”
The management team of In de Coco consists of a board of highly qualified individuals considered stakeholders in our field of endeavor and community. The business team consists of the following individuals who will occupy offices in their respective fields; Calida Schamber- Marketing and Advertising, Kelvin Regisford- General Manager, Kristy Comissiong- Financial and Procurement, Susan Cadogan-Tenders and Bids, Tahirah David- Corporate Social Responsibility.
In de Coco company plans to capture the hearts of potential customers through our well organized strategic marketing strategy which consists of product launch, advertisements in local and regional magazines, social network and websites to a virtual store.
There are also plans to make these exotic products available to the markets at a medium to high price coupled with a premium quality which will be distributed throughout the region using strategic partners, souvenir shops and high end restaurants and bars within the hospitality industry.
In pursuing our corporate strategy the company
References: 1. Kotler, Phillip and Kevin Lane Keller. Marketing Management. New Jersey: Pearson Prentice Hall. 2009 2. Thompson, Arthur, A