Business Analysis of Google Co.
Introduction
Google is a global technology leader focused on improving the ways people connect with information. Google maintains an index of websites and other content, and makes this information freely available to anyone with an Internet connection. Its automated search technology enables people to obtain instant access to relevant information through its online index. The company’s innovations in web search and advertising have made its web site a top internet destination and its brand one of the most recognized in the world. The company is headquartered in Mountain View, California and employs approximately 16,800 people.
Google is one of the leading internet search engines in the world. It specializes in internet search engines and related advertising services. The company operates in the US, the UK and a large number of other countries. Google offers its services and products free of charge through Google.com and its 160 other international domains, such as Google.ba, Google.dm, Google.nr, Google.co.jp and Google.ca. The Google interface is available in more than 117 languages.
The history of Google dates back to the mid-90s when Stanford University graduate students Sergey Brin and Larry Page collaborated to develop technology for a search engine. Mr. Brin and Mr. Page began collaboration on a search engine called BackRub, named for its unique ability to analyze the back links pointing to a given website in 1996.Two years later, Mr. Brin and Mr. Page raised $1 million in funding from private investors and venture firms to start Google. Google was incorporated in 1998. It initially answered 10,000 search queries per day. By the end of 1998, PC Magazine named Google one of its Top 100 websites and search engines for 1998. Google moved its headquarters to University Avenue in Palo Alto, California in the beginning of 1999. By this time, the company was answering 500,000 search queries per day. It received $25 million in equity funding from
Google is a global technology leader focused on improving the ways people connect with information. Google maintains an index of websites and other content, and makes this information freely available to anyone with an Internet connection. Its automated search technology enables people to obtain instant access to relevant information through its online index. The company’s innovations in web search and advertising have made its web site a top internet destination and its brand one of the most recognized in the world. The company is headquartered in Mountain View, California and employs approximately 16,800 people.
Google is one of the leading internet search engines in the world. It specializes in internet search engines and related advertising services. The company operates in the US, the UK and a large number of other countries. Google offers its services and products free of charge through Google.com and its 160 other international domains, such as Google.ba, Google.dm, Google.nr, Google.co.jp and Google.ca. The Google interface is available in more than 117 languages.
The history of Google dates back to the mid-90s when Stanford University graduate students Sergey Brin and Larry Page collaborated to develop technology for a search engine. Mr. Brin and Mr. Page began collaboration on a search engine called BackRub, named for its unique ability to analyze the back links pointing to a given website in 1996.Two years later, Mr. Brin and Mr. Page raised $1 million in funding from private investors and venture firms to start Google. Google was incorporated in 1998. It initially answered 10,000 search queries per day. By the end of 1998, PC Magazine named Google one of its Top 100 websites and search engines for 1998. Google moved its headquarters to University Avenue in Palo Alto, California in the beginning of 1999. By this time, the company was answering 500,000 search queries per day. It received $25 million in equity funding from
Links: = NCWC (2007)/ revenue (2007)*(Revenue 2007 – Revenue 2006) = 373522.3868 Market DR = 601525/(142975187.5+152423333) WACC = 0.39%*0.2%*(1-26%) + (1-0.39%)*10.09% RR = (2402840 – 967958 + 373522.39)/ 4204611 ROC = 4204611/(142975187.5+152423333)