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BUS3022 Unit 3 Assignment 1

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BUS3022 Unit 3 Assignment 1
SCM Case Analysis: Amazon.com
Pearl Roger
December 6, 2014
BUS3022- Fundamentals of Supply Chain Management
Capella University

Amazon.com
Amazon.com is a publicly traded worldwide online retail company founded by Jeff Bezos on July 5, 1995 in Seattle, Washington. The company originally began as an online bookstore as Bezos felt there was a high demand for literature, and books had a low price point and a huge selection of titles available in print. Technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently and at lower prices. Since 1995, Amazon has significantly expanded its product selection, international retail websites, and worldwide network of fulfillment and customer service centers. Today, Amazon retail websites offer everything from toys and video games to MP3 downloads and collectible items (amazon.com, 2014). Amazons business model is fairly simple; to sell various products and goods online at an affordable cost to consumers. Amazon has managed to not only achieve this business model but they have also managed to consistently expand and become the largest online retailer to date. To keep up with global demand, Amazon had to expand its products and services offered while continuing to forecast consumer’s needs. “In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Partners work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants leverage Amazon.com as an incremental sales channel for their new merchandise. Over 2 million third-party sellers participate in Amazon where they offer new, used, and


References: About Amazon. (n.d.). Retrieved December 6, 2014, from http://www.amazon.com/Careers-Homepage/b?ie=UTF8&node=239364011 Noran, E. (2013, July 8). Analysis of the Amazon Business Model. Retrieved December 6, 2014, from http://www.digitalbusinessmodelguru.com/2013/07/analysis-of-amazon-business-model.html
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