Bus 478 Group 2 Lenovo

BUS 478
Case Study
-----Lenovo
April 1, 2011

Prepared by:
Hu, Zhihan
Liu, Xiaobei
Mi, Yu
Shen, Yan
Zhou, You

301097126
301105475
301067373
301061639
301091758

TABLE OF CONTENT
INTRODUCTION .......................................................................................................................... 1
MISSION, GOALS & STAKEHOLDERS .................................................................................... 1
EXTERNAL ANALYSIS............................................................................................................... 2
General Environment ................................................................................................................................ 2
Industry Environment ............................................................................................................................... 3
Competitor Analysis ................................................................................................................................. 5
Analysis of Interaction of External Forces ............................................................................................... 6

INTERNAL ANALYSIS ................................................................................................................ 7
Resources .................................................................................................................................................. 7
Capabilities ............................................................................................................................................... 9
Core Competency...................................................................................................................................... 9
Financial Performance ............................................................................................................................ 10

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