Iva Gates
BUS/475
4/6/15
Daniel Magnole
Business Model and Strategic Plan Part II SWOTT Analysis Paper
General Mills has 41,000 employees spread out in over one hundred countries on six continents producing and marketing more than one hundred brands. The company’s gross net earnings are $1.9 billion dollars, their global net sales are $17.8 billion dollars, and their net sales for the international business segment is $5.2 billion dollars. They have contributed to different community charities a grand total of $153 million dollars over the years. Understanding the profits earned and the logistics of this company speaks volumes towards the growth and development of a new division and new products and it gives an insight to the potential profits to come.
External Forces
Consumers are becoming more conscious of their spending and their health habits as the world shifts from the fast food industry and the children in America becoming obese. Thriving businesses …show more content…
Creating Annie’s stages would help send their company further in the right direction of healthier living. Implementing this new division would create a healthy image for the company and show their customers that they care about them and their families. Products that help parents to teach their children to develop healthy habits are what is going to help change the obesity problem that children are facing in America. Following the strategic plan that General Mills already has in place will effectively jump start the new division. The goals are to help instill healthy eating habits from a young age so that children will learn as they grow to eat healthier foods. By implementing the healthy foods in stages will guide their decisions to choose healthy snacks instead of fatty unhealthy foods in the