Burger King Assignment
Introduction:
James Lamore and David Edgerton in the year 1954, marked the beginning of Burger King restaurant in Miami, Florida which is widely known as Burger King Holdings, Inc. today (annualreports.com/company/2878). Over a period of time, Burger King became the household name in fast food industry and has bagged the second position in the fast food industry across the globe in the year 2010. Burger King expanded its operation to 12,300 locations in 76 countries catering to over 11 million customers globally on a day today basis. (bk.com). The year 1967 marked a new beginning for Burger King when James Lamore and David Edgerton sold the business to a large food establishment named Pillsbury. Burger King Restaurants are both company and franchisee owned. Burger King Offers a wide range of delicious food including flame boiled hamburgers, variety of sandwiches, french-fries, soft drinks and many more affordable food stuffs. (annualreports.com/company/2878). Burger King Chain was counted among the ‘Best Global Brands List’ by interbrand in the year 2009. Burger King Chain was further taken over by 3G capital, a multi billion dollar global investment establishment in October 2010 with the vision of maximising the potential of business on long term. (bk.com). According to the recent study conducted by NDP Group Inc. a body that prepares and evaluates data for the total Quick service Restaurant(QSR) sales, revealed that Burger King is the largest food chain in the QSR sector generating revenues of about $63.2 billion in the U.S. in December 2010. The NDP reports also revealed that there will be a significant increase in the sales in Fast Food Industry by 5% per year. According to the annual reports 2010, Burger king contributed to 13% sales in U.S. in fast food hamburger restaurant chain. A recent report also revealed that about 90% of the Burger King restaurants are franchisee owned. Burger King’s tag line ‘Have it your way’ proves that it has managed to develop
James Lamore and David Edgerton in the year 1954, marked the beginning of Burger King restaurant in Miami, Florida which is widely known as Burger King Holdings, Inc. today (annualreports.com/company/2878). Over a period of time, Burger King became the household name in fast food industry and has bagged the second position in the fast food industry across the globe in the year 2010. Burger King expanded its operation to 12,300 locations in 76 countries catering to over 11 million customers globally on a day today basis. (bk.com). The year 1967 marked a new beginning for Burger King when James Lamore and David Edgerton sold the business to a large food establishment named Pillsbury. Burger King Restaurants are both company and franchisee owned. Burger King Offers a wide range of delicious food including flame boiled hamburgers, variety of sandwiches, french-fries, soft drinks and many more affordable food stuffs. (annualreports.com/company/2878). Burger King Chain was counted among the ‘Best Global Brands List’ by interbrand in the year 2009. Burger King Chain was further taken over by 3G capital, a multi billion dollar global investment establishment in October 2010 with the vision of maximising the potential of business on long term. (bk.com). According to the recent study conducted by NDP Group Inc. a body that prepares and evaluates data for the total Quick service Restaurant(QSR) sales, revealed that Burger King is the largest food chain in the QSR sector generating revenues of about $63.2 billion in the U.S. in December 2010. The NDP reports also revealed that there will be a significant increase in the sales in Fast Food Industry by 5% per year. According to the annual reports 2010, Burger king contributed to 13% sales in U.S. in fast food hamburger restaurant chain. A recent report also revealed that about 90% of the Burger King restaurants are franchisee owned. Burger King’s tag line ‘Have it your way’ proves that it has managed to develop
References: • Ghoshall, S., Mintzberg, H., Lempel, J., Quian, B., (2003).4th edition, The Strategy Process, Prentice Hall : USA • Johnson G and Sholes K (2002), 6th edition: Exploring Corporate Strategy, Prentice Hall : USA • annualreport.com/company/2878[Accessed on 05/11/11] • bk.com/home[Accessed on 01/11/11] • allbusiness.com/marketing-advertising/marketing-techniques. [Accessed on 09/11/11] • wikianswers.com/strategy[Accessed on 10/11/11] • wikiwealth.com/swotanalysis[Accessed on 11/11/11] • wikiswot.com/swot/bkc[Accessed on 21/11/11] • marketingteacher.com/swot/burgerking-swot.html[Accessed on 22/11/11] • scribd.com/doc/burger-king-swot-analysis[Accessed on 24/11/11]