This is what gives the company their public image. Budweiser uses the golden retriever puppy as their face of the commercial, while Budweiser is the actual speaker. This puppy is relatable because dogs are considered man’s best friend and golden retrievers are family oriented dogs. The other main character, the Clydesdale horse is used because they are the living embodiment of America’s great industrial spirit. The location of the farm gives the audience an image of America. The man used in this commercial is a white, American man who wears a Budweiser hat throughout the commercial, appears to be a farmer and looks like a trustworthy man. He is almost the image of the ideal American man. With the use of this particular actor, Budweiser is showing that they are for hard working
This is what gives the company their public image. Budweiser uses the golden retriever puppy as their face of the commercial, while Budweiser is the actual speaker. This puppy is relatable because dogs are considered man’s best friend and golden retrievers are family oriented dogs. The other main character, the Clydesdale horse is used because they are the living embodiment of America’s great industrial spirit. The location of the farm gives the audience an image of America. The man used in this commercial is a white, American man who wears a Budweiser hat throughout the commercial, appears to be a farmer and looks like a trustworthy man. He is almost the image of the ideal American man. With the use of this particular actor, Budweiser is showing that they are for hard working